Twitter Traffic is NOT worth $20 CPM
So from what I am hearing, Twitter is trying to eek out a $20 CPM* from it’s advertisers. That means $20 per 1000 people who see the tweet.
Having spent thousands of dollars on twitter traffic, there is one thing I can tell you for 100% certain: Twitter traffic really isn’t that great for direct response advertisers, especially at a $20 CPM.
It’s sort of like Facebook’s traffic… A megaton of it… but it generally converts less that other sources (like a search engine for example). But… Facebook understands this and charges somewhere in the 30-50 CENTS per 1000 impressions. Yea, you heard me right, 30-50 cents per cpm. Right where it’s able to be profitable.
Guess what? Facebook is profitable because of it.
Can you believe the difference? It’s insane.
Even if twitter was to release a self serve platform like I wrote about previously, at a $20 CPM, no direct response marketer would be able to make it work unless they were advertising something 5x more scammy than those Acai offers.
For now, you’re better off buying twitter followers, paying for sponsored tweets (don’t worry ST, your business is not going anywhere), or just ignoring twitter as a traffic source all together.
Once Twitters venture capitalists realize that a site needs to eventually turn a profit (otherwise it’s useless), maybe they’ll release a system that can actually cater to the direct response industry.
Anyways… Onto the next traffic source for now.
* – $20 CPM info.
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