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This last week I did a sponsored tweets case study.
If you check my previous results, you'll recognize that I had the best CPC price with the lower follower, low cost twitter accounts. I didn't get a huge number of clicks, but the good part about this is that there are many accounts to choose from. (You should sign up now, I might pay you to tweet for my next case study!)
I decided to try another test based off my previous results. This test would be geared towards many (40 to be exact) low twitter follower accounts on sponsored tweets.
The test went over REALLY well and actually further confirmed my previous results. Good news for all those who have lower twitter follower accounts... Could mean some really good money for you!
Sponsored Tweets Results
It's important to note these results are not even fully complete yet. What I mean by this is that clicks continue to trickle in even days after the tweet has gone out. But for time sake, this screen shot will do for now. (Perhaps I'll update this post next week with a new one)
Compare this with my last screenshot and you will recognize that there is a ton of value in lower follower accounts.
I have a feeling that the sales of those lower twitter follower tweeple are going to start increasing as people begin to recognize this.
Conversions
A lot (and I mean a LOT) of people have been asking about conversions. Did the higher cost twitter accounts convert better or did the lower cost twitter accounts?
This is really something that I want to touch on. It's been hard for me to put a quantitative conversion percentage on my paid tweets due to them being for getting traffic to my blog.
I have, however a few quantitative numbers that can help to decide this.
So far I can say that the higher quality, more expensive tweets were great in getting more twitter followers, and slightly higher value visitors.
However, these higher value visitors came at a much larger price tag. So, it really comes down to what you're looking for.
Conclusion - Which Advertisers Should You Pick?!
I'd recommend higher cost, higher follower accounts (Web celebs, etc) for building your brand and / or promoting a very good higher end product.
I'd recommend lower cost, lower follower accounts for getting loads of cheap clicks and list building.
I'll be posting up one more case study on Sponsored Tweets, so be sure to look for it!
I like to see your sponsored tweets study series, still waiting for case study part 3
Really useful post – thanks Jonathan! I tried a small experiment myself, but went for large follower count. I was disappointed with the clicks, but the conversion was quite good.
Thanks for sharing some of that useful data. I only wish there was more depth so we could tell which tweeters focused on targeting their followers.
Thanks for posting this up, useful information and surely looking forward to part 3.
I’m wondering if the number of click-throughs for “internet celebs” were lower due to the amount of people that follow them, but don’t really care about what they say… the type that think because they follow someone who is great at making money online, they to will be great at making money online.
Thanks for doing this study.
It seems hard to decide on an advertiser but hopefully you can help us make that decision easier with more research.
Hi Jonathan,
Just re-renewed my subscription (RSS). (Somehow I became unsubscribed….)
I also joined Sponsored Tweets, but have only received two offers which just closed at $2.77 per offer paid.
I guess with only three tweets per offer, I’m not in the ‘power-user’ category to get more than 10-clicks on my spontwts.
Guess I’ll have to wait for the big bucks to come streaming in.
Respectfully,
Nicholas Chase
http://www.donotreadthisblogunless.blogspot.com
Twitter: nachase
Sponsored Tweets is a great service for a small and medium business owner who wishes to get increased exposure online to attract more customers, more sales and finally more revenue.
It seems a great service. I think it can be very beneficial for growing the business.
Exactly how to go about monetizing that twitter list you’ve spent so much time and effort on painstakingly building up is a bit of a dark area for most of us. This series of posts definitely goes a long way towards casting some illumination on the subject, and helps a lot. Thank you for sharing your experience with us, Jonathan.
This is great! Glad to see the small guys making a difference. Can not wait until Part 3.
[...] I've done some really good case studies on Sponsored Tweets where I purchased advertising before. [Sponsored Tweets Case Study 1 and Sponsored Tweets Case Study 2] [...]
I’m wondering if the number of click-throughs for “internet celebs” were lower due to the amount of people that follow them, but don’t really care about what they say… the type that think because they follow someone who is great at making money online, they to will be great at making money online.
[...] SponsoredTweets Review Case Study Part 2 [...]