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Rich Gorman is an entrepreneur’s entrepreneur. His consulting firm, Gorman Economics LLC, is acclaimed for launching some of the most successful online direct response campaigns. From design to traffic, Rich Gorman’s group has helped create some of the most popular affiliate offers to date.
Tell us a little background info about yourself. Where are you from? How old are you? How long have you been making money online?
Thanks Jon. Well let’s see, I’m 28, born in Pa., and have been making a solid income online for well over a decade now. As a little background on myself, I have a 5 year old daughter and do the majority of my work from home. Making money online is very liberating and I consider myself fortunate, very fortunate, to have fallen into this career.
Do you have any experience with affiliate marketing? If so, to what extent?
Sometimes it’s hard for me to believe that I’ve worked in the affiliate marketing space for over 10 years now. LOL, in fact when I got started in this industry affiliate programs were called referral programs, is that a sign that I’m getting old?
What accomplishments so far are you the most proud of?
The greatest accomplishment in business is adding value to others. Zero sum games seldom work. My goal is to see all parties win in everything I’m involved in. In the beginning of any career, I think that most of us strive for a win-win, however there’s a learning curve. So to cut to the chase, after 10+ years of experience in making money online, I’m seasoned and provide a lot of value to the companies I consult with.
How did you become successful? Why did you choose this career? When did you first realize the full potential in the Internet? When did you first “hit the big time?”
Ralph Waldo Emerson once said that “Our greatest glory is not in never failing, but in rising up every time we fail.” I’ve had to stay steadfast in my resolve to make it big online, and my success is due to an unwavering belief in myself. It’s not cockiness, it’s confidence. We all come across naysayers along the journey to success. My best advice is to stick to your guns and trust your instincts. Additionally, surround yourself with people that are smarter than you and that have integrity.
I chose the career of an internet entrepreneur by necessity: I am pretty much anti-establishment and have found myself fired from just about every reg. job I’ve held (ie my boss in college wouldn’t let me go to Spring Break – well I went anyways and got fired, lol no regret on my part :)). Going to a 9-5 job every day is a form of imprisonment. In fact Jon, at Think Tank Chris Rugh gave us a lot of insight on his enormous success, noting that he has made his business his bitch vs. becoming the bitch to his business. LOL. When Chris starts to get stressed out he just gets up and walks away from things until he’s not stressed out. Chris can do this because he has masterminded a great system to run his business, running off of the E-Myth Revisited philosophy.
When did I first realize the full potential of the internet? I can definitely pinpoint it back to Jan. of 2001 when LSU went to the national championship. I owned LSUshop.com and had just partnered with a fulfillment company to drop ship the apparel (this was a quasi affiliate program). Well LSUshop.com went from $0 sales to bringing in over $100k in a month. That woke me up!
What do you think it takes to be successful?
Tenacity – if you’re the type to get easily frustrated or expect overnight results, then this is the wrong business for you. Some good alternative careers are waste management and day trading.
What have been your biggest failures and frustrations?
I don’t look at anything as a failure, and I never get frustrated. All setbacks in life can be turned into comebacks.
What is the single toughest problem you’ve had to face, and how did you get through it?
At a young age I found myself in a situation that was novel to me. When you lack experience in an area, it is easy to get taken advantage of. I made it through my trials and tribulations through action. When your back is up against the wall you’ll often fight your hardest. So whatever the situation is for you, educate yourself, don’t blindly rely on the advice of others as it can lead you into a world of trouble. Understand what and with whom you are dealing with. In the Art of War, Sun Tzu noted:
“It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.”
Is there anything that you don’t like to do, that you just hate working on?
One thing that I don’t like to do is to waste time. I don’t suffer fools gladly and my girlfriend has noted that I can be curt. It’s not a matter of rudeness, it’s a matter of expanding time so I can do things that I love: spending time with Alexis and Sacha, exercising, reading, and building businesses.
What is the future of marketing?
Three words: Pay For Performance. In the present, we’re witnessing AdWords and other internet marketing sites kill it based on the fact that you can track your campaigns performance down to the penny. This is a win-win for the advertiser and the advertising network. The traditional style of print or even television is quickly becoming obsolete. Soon we’re going to see all papers digitized and a much more interactive tv.
What have you been up to recently? What projects are you working on?
Right now we’re consulting with a well known affiliate network, building out their departments and assisting them with the implementation of new systems. We’re also working with a group that has built the first online political campaign system, ReputationChanger.com.
What problems have you had with those new projects?
Well not to play with words, but we really don’t look at things as problems, rather obstacles. We just take whatever handicaps a project may have and find workarounds.
Do you think anything particular in your past prepared you for this industry? Your education? Jobs you’ve held before?
Sure, I think that my collective experiences in this industry provides a huge competitive advantage. As far as formal education, I graduated cum laude from OU and did some grad work at Harvard before dropping out. The formal education part was a great experience but has proved to be pretty much worthless in internet marketing. One of the smartest affiliate marketers in the world, Smaxor (Ads4Dough), never set foot on a college campus.
What are your greatest strengths?
Putting it all together and executing tasks efficiently/effectively. I have the ability to block out everything around me and get highly focused on 1 thing at a time.
What are your greatest weaknesses?
I have the tendency to skip the niceties and pleasantries of conversation. This isn’t good and I need to work on it more.
What motivates you?
Gaining the freedom to spend my life doing as I wish, not as others wish.
What is the best advice you’ve been given and try to apply to your life?
Work Hard, Play Hard.
Who has impacted you most in your career, and how?
Justin Singletary and Hersh Sandhoo. Both men are extremely talented and live lives of undivided integrity.
What kinds of people do you have difficulties working with? Any good stories?
I have difficulty working with people that are not willing to put in 100%. If you can show me a man that can put in 100%, I can place them in a position where they’ll excel.
I also have difficulty working with fools – common sense will always dictate. Don’t tell me that the site turned out the way it did bc of my verbal description. If it looks like shit then can it and redo it. Did I say that I don’t suffer fools gladly?
What are some of your long-term goals? How much is enough? If money was no object, what would you be doing?
Placing as many businesses on autopilot as I can. With proper systems, it is quite possible to earn millions a week and just manage things with a few phone calls. That’s where we’re heading.
If money was no object, I’d be doing exactly what I am right now. If you don’t love what you do, then do whatever you can do to change it.
How much is enough? My answer, “More”
Where do you want to be ten years from now?
Doing exactly what I’m doing now, just at a continually higher level.
How do you like to spend your free time? What doe work-life balance mean to you?
I like to spend my free time with my daughter and girlfriend. Also really enjoy reading articles on the industry and mapping out new businesses.
You have to have a cutoff time and have to pay attention to the feelings of those around you. I try to dedicate all evenings during the week to family, and go as far as turning off the computer and phone. The work will still be there in the am.
If you could go back to being 18, what different career choices would you make?
No regrets or changes looking back.
What is your greatest achievement outside of work? What are some of your unfulfilled dreams?
My greatest achievement outside of work is finding a backdoor into Harvard. That was a great experience although ephemeral.
I have a lot of unfulfilled dreams, but will play those close to the vest for now
Do you have a Twitter account or Facebook “Like” page?