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If you have been following me for any length of time, you'll probably remember the type of affiliate products I recommend promoting. If not, the type of products I recommend affiliate promoting are products that the user is desperate. Desperate people generally will do anything to get a solution to their problem. Our job is to capitalize on that desperation.

The affiliate program I'm about to tell you about is a perfect example which is why I agreed to review their health affiliate program.

Health affiliate programs are a perfect example of selling to a desperate niche. I mean, just think, what women doesn't want to get rid of the winkles, get rid of puffy eyes, scars, spider veins, stretch marks, etc, etc. Just think about it.

Now, the way that you market to this type of a crowd is sell the benefits to them. Keep the benefits such as "No More Wrinkles" in front of their eyes at all times. They dont need to know features... just benefits.

You sell them the product and get a cool 50% commission just for showing them a solution to their problem. The health affiliate program offers you 50% commissions on all purchases so it's a very nice compensation plan.

As far as keywords go, I think the best way for you to do it is to focus on those benefit type keywords and use them as your base to get started. So again in our example, you would start with keywords having to do with reducing or eliminating winkles.

Later you could expand your options out to some more areas but start with marketing to the crowd that is looking for the solution you provide. A great way to expand this area is by using the keyword tool, Wordze.

Health Care Affiliate programs are just one perfect example of marketing to a desperate market but trust me, there are MANY, MANY more markets. If you cant think of one on your own, start with this one.

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4 Comments

M says 24th April @ 23:58

Jon, I feel you bro, and I’ve been courted me on some killer offers. There’s a whole world of aggressive but less than stellar deals in “health”…(okay, let’s call it beauty & be honest) but I’m just struggling with where I’d be in terms of value added.

Do most guys need to be answering that question as posed for ladies? My wife wants to get rid of wrinkles just like her buds but what would I buy for her? Should I be feeding that sea of discontent? Don’t see any outlandish claims from them or anything besides a painfully ugly lp so no harm done :) have a tremendous amount of respect for your ability to work on that scale and w/ that consistent level of professionalism.

A says 25th April @ 22:33

A Christian guy who capitalizes on peoples desperation.. nice

Jonathan Volk says 25th April @ 23:48

You have a wrong perspective. I’m bringing desperate people a solution.

Thanks. :)

A says 28th April @ 10:52

You should have probably worded the last sentence of the first paragraph a little differently if you want people to see your perspective…

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