Yahoo Quality Score – 5 Bar Experiment Part 2

First, if you have not already, read Yahoo Quality Score – 5 Bar Experiment Part 1.

Well, this “experiment” has turned out to be rather boring as a series. I make one easy change and look back in 48 hours and boom a 4 bar quality score. DOH. So what do I do? I get ready to post about it today to find that the 4 bar quality score turned into a 5 bar this morning. DOH Again.

I guess it goes to show how easily a 5 bar quality score can be achieved with some proper tuning. A couple reasons why I think it jumped to such a high quality score:

• Removing excess keywords increases the “relevancy” of the keywords to the Ad
• Removing excess keywords can increase Click through rates

I went from hundreds of keywords down to about 50 or so keywords that were actually pulling in impressions and clicks.

I think I’m going to continue this challenge in part 3 with a new, harder experiment – maybe even in google.