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Recently, Adwords launched their new interface and I'll be honest, I still am adjusting to it just like with anything. Just like with facebook, I expect to eventually even forget how the old interface even was.
That being said, here are some tips to actually use the new interface to increase your efficiency. With anything, it's all about learning how to use a system to your full advantage.
Hotkeys
[Source]
I am such a huge fan of hotkeys. In windows I use them chronically. I like to think that I use them more than most people, but it's all just based on the people I know. So when I heard that Adwords new interface supported hotkeys, it instantly grew upon me.
Here is the list of hotkeys:
Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab
Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
e: Edit
p: Pause
n: Enable
d: Delete
l: Download
Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode
Filters
The new filters feature makes things really nice. You can use them to sort keyword lists by your higher converting CTR ads as well as other areas such as conversion, destination url, etc.
Using these filters will ultimately help those of us who are chronic reviewers of campaigns and like to know exactly where and what is converting. I'm still learning how to use these but the benefits they bring is already awesome!
Graphs
Ok, I'll be honest. I'm not a HUGE fan of the graphs but really, they can help give you an idea of growth overtime.
If you're not like me and write all your numbers down for each day, then this graph can really help you see your patterns. I suppose what the graphs will do for me is just further instill the patterns that I already know exist with my data.
That being said, start using the new adwords interface. It takes some time to get used to but there are some benefits there that can help you! 
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I was put in their beta about six months ago and still have not adjusted to the interface… I’ve found it to be a lot slower than the original interface and as many nice features that it has — that’s a big deal breaker for me. It also seems to hate people with a screen resolution of 1280×800 or lower.
Yea the loading times are a bit of a hindrance. I assume it will only improve.
I am still working with older. not evern that think about changeing. But I need some new features and looking for these. So, I wanna to have try for a new one. thanks for sharing these info.
Yea I didnt think about changing until I read these tips.
Its slow as fuck. Then again, I dont use it much anyways.
I edit campaigns via Adwords Editor and get all relevant stats through the reporting tool.
Yea… a lot of people edit via the editor and I think it’s a great way to do it.
For me, I still like to make a lot of my campaigns via the web interface.
Speaking of the Editor — did anyone notice that they just released a new version? Other than it asking whether you want to download all campaigns or just some… I can’t tell if there are any other differences than the old Editor?
Of course, when Google prompted the upgrade… the installation process crashed, just like previous updates to Editor.
Web interface is better idea for this in my point of view.
Excellent Stuff! Looks great and hope it will be useful adwords interface for increasing efficiency.
it is very nice article with informative information and it will be useful adwords interface for increasing efficiency.
wow..looks like its great and improved.
Thanks for the tips! I think I’ll change my interface now…
Cool. Let me know if you find any other good tips!
A good tip would be a way out of the upgrade — I’ve been begging and pleading with my Google reps and they won’t budge
Yeah, I wasn’t a big fan of the new interface, but it’s growing on me. I don’t use many hotkeys, so I’ll have to start giving them a try. Thanks for this, Jonathan.
Its very nice and informative post regarding the topic. its very useful for those who are looking for these kind of info. Its really very helpful.
[...] Also Some useful info regarding the new AdWords interface hotkeys (help you get around that left to right scroll!): As seen in Jonathan Volk’s blog [...]
The left to right scrolling is the only thing I can’t get used to.
[...] Using The New Adwords Interface To Increase Efficiency [...]