Great FAQs About Quality Score.

17thApril

A person on the click consultants forum (highly recommended forum for those trying to get into affiliate marketing) asked these questions about Quality Score in Adwords.

1. In my understand, Quality score = Relevant to Keyword (for Ad & landing page) + CTR, is it correct?
2. Is Quality Score sticked to Account, Campaign, AdGroup, Ad or Keywords?
3. Where can I check the Quality Score?
4. If I had a AdGroup with Low Quality Score, will it affect another AdGroup in the same Campaign?
5. What should I do if my Quality score is dropped to very LOW? Should I delete the AdGroup and create another?

To my experience this is what I have noticed.

1. Correct.
2. Adgroup / domain-landing page.
3. In adwords I dont believe you really can. Just base it off your CPC
4. Not to my experience. I had a site in the PPC program when QS was first introduced. The CPC went from 0.03 to 10.00... So.. I bought a new domain, copied all the files / content ... change a few small things and bam... back to 0.03 - 0.05. (Also note I had a VERY high converting ad - 10% on good days)
5. Quality score is going to stay the same for all landing pages to my experience. You might try buying a new domain and then creating a new campaign.

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