Bing In The Cash

Recently Microsoft’s Bing search engine has been getting some much noted attention.

In fact according to some articles on tech crunch, it may actually be surpassing Yahoo’s search traffic pretty soon! Now that is crazy!

Focus on Your Adcenter Campaigns

Now is definitely a great time to start optimizing your Microsoft adcenter campaigns more! I would say that MOST marketers, myself included give less attention and time to Microsoft adcenter. It’s like a sloppy seconds search engine that only gets the already made campaigns from Google.

I normally download my google campaigns CSV, upload, check profitability and PERHAPS optimize just a little. That’s it.

While this has worked well enough for me in the past, I think now is a great time to start putting more focus on your adcenter campaigns.

With the rising stardom of Bing, it’s only bound to get more and more search engine traffic.

What you need to do to get more traffic

The great thing about Bing is that it is already tied into MS Adcenter. This means you have to do nothing to advertise on Bing’s site! Doing nothing is my kind of marketing!

While, you can do nothing, I think it’s going to come down to learning how to optimize the best for bing’s new services.

Enjoy!