Learn the techniques I used to make over $4,000,000 in affiliate commissions! Check out my Free Affiliate Marketing Guide and learn the "how to" for Facebook Ads, PPC Affiliate Marketing, PPV / CPV Affiliate Marketing, And Media Buying!
Be sure to check out my other (More recent) posts on facebook advertising:
Facebook is one of those systems that is just crazy hard to get a good click through rate on. Your ads are shown to people who are not really looking for something except to waste time on facebook.
They're not actively searching like google users searching for "new weightloss diets" or something like that and therefore making profitable ads that have good click through rates can be tough at times.
From my experience on facebook a bad ad is anything under 0.08% CTR. A Good ad is anything above 0.1% CTR in GENERAL. While on Google search, you can get as high as 10%+ CTR on really good ads. That's one in 10 searchers clicking your advertisement. Crazy to think about in that way right?
If you have a bad advertisement, pause and try another. If you have a good one, create another and try to make it better while having that one run.
This morning I logged in and found this ad to be performing crazy good. I hope it lasts! Hahahaha! The circled red area is the CTR.
![]()
Granted there are only 2,600 impressions and 141 clicks, but I am happy with it so far.
It's been the best ad performance I have ever seen. I can't take credit for it though, one of my buddies helped me in making this ad (which goes back to the "Relationships" post).
So, let's hear it, what is your best CTR on facebook?
Update: Justin Dupre posted an update to this post including his top performing ads as well as tips on achieving it. Check it out.
Featured Money Maker Of The Month:




Wow, thats really crazy. I just started with Facebook and I my best ad has a ctr of 0.5. Just waiting eagerly for more results
14 impressions
1 click
CTR: 7.14
lol
Wow! Very nice! I haven’t actually seen over 1.0 before. Stop raising the bar please.
Not more than 0.03%… a bad ad for now
Your CTR is going to level off significantly as you get closer to 10,000 impressions. It’s not that difficult to get a high CTR for such a small sample.
Additionally, your unique CTR (Unique clicks/Unique impressions) is a much more important measure than CTR.
Insanely good. So just how deceptive is it?
Usually i get 1%, maybe i still wrong to create ads.
[...] Jonathon Volk posted a picture of a high CTR ad he’s running on Facebook. Unfortunately, my pic isn’t quite as ballin’ as his stats, but this is a campaign that should run for a few weeks with the same CTR. [...]
That’s a really great return from what I’ve seen. Did you try duplicating aspects of the ad in another campaign, and if so did it do equally well?
@Needmoney.com
Pretty deceptive. I do not mean to imply that the deceit is intentional.
I can share from experience that a CTR will generally peak early and level off as your number of unique impressions approaches ~50% of your campaign’s demographic target.
At this point, a high CTR is no longer necessarily a good thing. In fact, it can be just the opposite. Your unique CTR is much more important, especially if you account for other variables.
This is really descriptive one and its insanely the best.
My best ad, for a facebook page, after 171,492 views, is .432 %. Average cost per click, six cents. I’m happy with that for now. paying for clicks is definitely a BAD idea.
Best I’ve personally seen it consistently for months at a time with a spend of over $5000-$10000 a day is 0.2% for male demographics.