Adwords For Dummies

14thJune

Here are some good tips to get you started with your Google Adwords campaigns.

1. Don't start a campaign with broad matching. Use phrase and exact. This really helps to narrow down profitable keywords which you can then use as a model for expansion. Turn broad match keywords on once you are making a profit and ready to start expanding your volume.
2. Turn off content network and search network. Get comfortable with the conversions from straight search results before turning on the methods that can really hurt or help your campaign. The content network is really for advanced users only in my opinion. (Of course this is all my opinion haha)
3. Geotarget. Make sure you're targeting your Ads directly to the audience you are wanting. If your campaign allows for Canadian traffic, make sure you target it! Many people seem to forget that there is traffic outside of the United States and let publishers like me make extra money with a lot less work.
4. Group Your Keywords. Group your keywords into tight groups that are all related to both your ad and landing page. The better the quality score, the happier you'll be, trust me, it's worth the time it takes
5. Look at what others are doing. Yahoo has a tool that you can view other people's ads while writing your own by clicking a keyword. Google doesn't have a tool like this but a simple Google search is fine. See what ads are good performing ads and which seem to suck. The higher they are, the better that ads probably are.
6. Be smart! Track your results. I've tried setting up Prosper202 and had some trouble getting it to work but maybe you won't have the same issues as me. It looks like a good app either way.
7. Buy an Adwords Voucher if your account is under 14 days old. Buy the biggest one you can get! I find Digitalpoint forums are a great place to buy these vouchers.

So those are probably the MAIN things I would tell any person looking to start advertising in Adwords. These things can really mean the difference between making a lot of money and flopping so do it right the first time so you won't have to lose money!

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