Adwords Editor is the affiliate marketers playground.
Really, if you're doing any type of PPC marketing, you should be using the Adwords Editor to build your campaigns because it does speed things up a lot. This post really isn't on how to use adwords editor though. It's simple enough that it won't take long before you're a pro at making campaigns...
Rather, this post is about how NOT to use adwords editor.
The other night, Tyler Cruz and I were talking and he reminded me of a good point about the adwords Editor.
With Adwords Editor, if you're trying to upload a huge campaign, you're going to run into some huge problems.
When you try to upload a large campaign with say 10,000+ keywords, you might run into a problem posting the campaign changes. When you start getting into the 100,000+ keyword arena you face even more problems such as your computer slowing down to a crawl (even with 2-4 GB of ram).
Essentially the trick with uploading large campaigns is to break the campaigns into smaller chunks.
I try not to upload more than a few thousand keywords at a time if that.
See, with google, the important part is not so much having 100,000 keywords, it's finding the profitable keywords and expanding those.
Hope that helps!
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Tyler Cruz says 8th July @ 19:55
Yeah. I tried adding 100,000 keywords in a shot and it just kept crashing my AdWords Editor. The problem was that AdWords Editor actually kept those keywords in the program and when I tried to delete them, it wanted to post the changes again and supposedly delete the 100,000 keywords that weren’t actually uploaded from the AdWords server. And when it tried to do that, it would crash again.
So, I had to restore the data. I was lucky though and all my previous changes I had made prior to the 100k addition stayed in tact…