Recently I had a campaign doing really well. There was one main keyword bringing in a huge amount of traffic.
Things were great but then BOOM, Google Slap. POOR Quality score from a GREAT quality score (with a $0.02 min bid) literally over night.
So what did I do? Nothing. I left it there. It was deactivated and I found other ways to get traffic till I could work on that keyword's issue.
This morning I look and after about 3 days, it seems the quality score got recalculated again. Odd. Now I can run the keyword with no issues.
This goes to show that sometimes you just need to give it a couple days before you make any huge changes.
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First, the adsense insane bans. Now, this… :-S
Nick says 29th January @ 7:26
I’ve had that happen on few times on one of my campaigns. I seem to have a few keywords that go inactive then a few days later they are active again. It’s truly bizzarre.