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It never ceases to amaze me how we can get complacent with our campaigns. Many times we are taught to diversify our campaigns and so once we get our campaigns to a profitable level, we just move on to the next project on the queue.
I think diversifying is a necessary thing in this business. I've been working on diversifying for some time now and it always feels good when you have multiple steams of income.
However, my advice is to limit the amount of items you work on to a smaller amount. Don't focus on 30 campaigns! Having that many campaigns will run you thin and unless you have a staff that can manage it for you, it's probably not going to be possible over the long run.
What you should do is get a few profitable campaigns and then work on expanding those campaigns as much as possible. Own the niche.
In business it costs on average 10x more to acquire a new customer than it does to keep an existing customer. While I'm not saying that it will cost you 10x more, It's way more profitable to focus on expanding a few niches.
Here are a couple strategies for you to expand your current campaigns:
- Try Buying Ads Direct
- Try Out New PPC Platforms - Take your profitable keywords and see how they do there
- Try Media Buying
- Try Social Advertising
- Try Adding More Specific Adgroups In Your PPC Campaign
- Try New Ads
Because you already have a successful landing page, if you're not trying out some additional methods, you're leaving money literally on the table for people like me to snatch up. 
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I definitely agree with you on this. When you set up too many campaigns I think you can get ahead of yourself.
You don’t want to JUST be profitable… You want to MAXIMIZE profits. That means expanding your ONE campaign to those different sources you mentioned:
* Try Buying Ads Direct
* Try Out New PPC Platforms – Take your profitable keywords and see how they do there
* Try Media Buying
* Try Social Advertising
* Try Adding More Specific Adgroups In Your PPC Campaign
* Try New Ads
Keep on keepin’ on.
Good advice!
Thanks for the great comment
Thanks for great advice!
You’re Welcome!
Hello Jonathan.Its Bradley,and What Best CSS Gallery said is what i’d would like to say.Great advice.
Bradley who? Just kidding, I remember you. Glad you liked it
Diversifying is a great idea. If you put all your money and effort into one campaign, and it doesn’t perform well, it can take time to find and build up your next idea. By working on a few concentrated projects, you have a better chance long-term of building a solid income. It’s all about balance. Like you said, you don’t want to rely on one campaign, but having too many can also hurt your bottom line.
Yup – Great addition to the post Dina.
Thanks for your comments!
True enough. And interesting how keywords that kill for you on google will die a death on Yahoo or MSN or wherever.
That’s true – some kw’s just don’t work in certain places.
Good tips Jon. It is important to diversify any kind of online marketing whether it is ppc, seo or other. You never want to rely too much on any one source of income online. Then you can have the carpet yanked out from under you when that one source dies off.
Again great advice!
It such a great idea and you are doing nice job to share it. Thanks for this advise.
You never want to rely too much on any one source of income online.