Yahoo Quality Score – 5 Bar Experiment Part 1

Recently in yahoo, I’ve had a couple “problem” ad groups that I cannot get to reach that legendary 5/5 bar quality score. Most all of the other adgroups in this campaign are 5/5 quality score.

In this post I am going to document my attempts to make this adgroup a 5/5 bar. Each Saturday morning, I’m going to try something new to the adgroup until it reaches a 5/5 quality score. (I think 1 week is enough time to make sure the quality score is fully updated)

I am doing this in hopes of increasing both my income from this niche and also lowering my bid prices.

For those who dont know, in Yahoo Search Marketing, the more “bars” you have, the more traffic you’re going to get… at a cheaper price. Your goal should always be a 5/5 quality score. If you can pay less and get more (that should be some sort of slogan), there is no reason why you should not attempt anything you can to raise that score! Now, onto the action!

First let’s compare the 5/5 bar to the 3/5 bar. What could be the issue…

Now, looking at these posts you’ll notice some very similar attributes and I’ll also explain some of the stuff you cant see about the campaign.

1. The click through rate (CTR) is nearly identical.
2. This is over the same timespan.
3. The ads are identical except a few words changed to match the group keywords better.
4. Adgroup with 5/5 has 15 keywords.
5. Adgroup with 3/5 has 700+
6. Both adgroups have the same bid price.

So now for the first experiment.

I noticed that most of my other adgroups with 5/5 have a fairly low amount of keywords in them that are all very closely related. What does that tell me? Let’s weed out the non-impression keywords in the Adgroup that has 3/5.

I am taking this adgroup with 700+ keywords down to around 50 keywords. The other 650 keywords had 0 or 1 impressions (not clicks) in about a 15 day period. These keywords are just holding your campaign back. Lets get rid of them!

Now that I’ve done that, I’ll wait and see what sort of effect this is going to have. Make sure to tune in next week to both see the results and see what else I’m going to be trying to raise this quality score!

Feel free to follow along with any lower quality adgroups you have!