Comments on: Why You Shouldn’t Go Direct To An Advertiser

By: HeightWeight Chart

HeightWeight Chart — Mon, 05 Oct 2009 02:35:29 +0000

I agree being an advertiser is hard. But I’m sure it’ll be okay in the long run.

Anyway, I can see that you have put hard work through your contents. I’m sure I’d come here more often. By the way, you or your readers might be interested in some FREE Marketer Tools. You might wanna check it out. Thanks!

By: Ian Fernando » Your Tracking Link Got Removed!

Ian Fernando » Your Tracking Link Got Removed! — Fri, 28 Aug 2009 01:36:54 +0000

[...] with advertisers can be good and bad. I know my buddy Jonathan Volk had a post stating why it is hard working with advertisers. I agree to a lot to what he got to say but sometimes advertisers want just your traffic and will [...]

By: odchudzanie

odchudzanie — Wed, 15 Jul 2009 05:28:09 +0000

Nice portion of tips. I can't actually imagine being owned 600.000! It's just like a bad dream. Also 8 k is a big problem… Especially if You are not huge international enterprise

By: Ruddo

Ruddo — Tue, 07 Jul 2009 23:33:50 +0000

It is still ok for me to use direct advertising because my sites are still very small and I basically take whatever i can get

By: Seo83

Seo83 — Sun, 05 Jul 2009 09:59:07 +0000

I always discuss with my friends about your blog. I'm a regular visitor of your blog and it help me always. Once again you really publish a great post.

By: Aslan

Aslan — Sat, 04 Jul 2009 08:54:32 +0000

Hmm……….I never realized that the pay out would be bad. I thought since it was better you and the advertiser, it would be high since there is no middle man (affiliate networks)

By: Niche Affiliate Mark

Niche Affiliate Mark — Thu, 02 Jul 2009 07:29:36 +0000

Like Luke said above, you must be sure about the advertiser before prompting directly with them. Recently I had to deal with one advertiser who refused to pay Hydra for the leads I generated. Hydra claimed to have called the advertiser numerous times but the advertiser never picks up the phone. Finally, I got so sick of not getting paid and demanded I should be paid regardless if the advertiser is not paying. Hydra came through and payed me finally.

Imagine if I had to deal with this advertiser directly.

By: Wallet

Wallet — Thu, 02 Jul 2009 06:09:25 +0000

Telling someone not to form direct relationships is like telling them to never mature into an adult.

Saying that the payouts are typically not much higher when running direct is a relfection of your inexperience.

The power of multiple direct relationships is what makes creating your own offer possible.

Look at the most successful sites in almost any niche, and the odds are they have not one, but multiple direct relationships that make it all possible.

Use the networks to fill in the missing pieces. If you simply use the network offers… there is nothing stopping someone from coming in and duplicating you.

By: bathroom mirrors

bathroom mirrors — Thu, 02 Jul 2009 05:22:02 +0000

I think you are right jonathan. I agree it will create some risk if you go direct to an advertiser.

By: plunge

plunge — Thu, 02 Jul 2009 01:14:22 +0000

I enjoy reading your blog, Jonathan, but I have to say I think you're completely wrong here.

No offense, as I don't mean to imply you didn't do this already – but it's just infinitely more important to handle this like a real business when you go direct to an advertiser. There should be contracts to ensure you get paid. And if you don't get paid still, your attorney sends a letter. If they don't respond, you file a complaint.

If you're sitting there thinking, "who wants to go through all of that??", then you're not making enough *extra* money going direct to make it worthwhile.

Hope that simple formula helps someone.

tl;dr = If you're not going to make enough extra money this way to spend money suing to recover it, then stick with the public networks.