What does it mean to be a white label?
Wikipedia:
A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.
Affiliate White Labels:
Essentially, as an affiliate white label, you're creating an entire site as if you were the owner of that product or service. Things such as the sign up form (and/or purchase form) and customer support are generally done directly through your site. At the end of the purchase, the order is invisibly sent to the white label site, giving you a commission.
These sites are many, many, many times more difficult to put together than a standard affiliate website but the rewards for doing so is huge. Let's take a look at some of the benefits that a white label offers you:
- Data. You get to keep / store all data used on your application form / purchase form. This means for every sale or application, you're able to create a potential lead to another product or service. Now you can go wide and promote other related services using traffic that you've already paid for!
- Payouts. Generally, as a white label you're going to receive higher payouts than a normal affiliate network payout. I've seen some as much nearly double.
- Promotion. Now you can others promote your site for YOU!
- Statistics. Because you have a LOT more control over the data / leads you're generating, you're going to be able to watch things a lot more closely. You can use this information to greatly increase your sales and allow for higher payouts to both your advertisers or pay per click costs.
- Many more...
Where can you find white labels?
The value of having a white label site is amazing. But where can you find these white labels? That's the question! Generally I have found that finding good white labels is a difficult process. You really need to search through actual companies to find if they will allow you to white label for them.
A great place to start would be looking through your affiliate networks. Contact the affiliate manager and ask if the site would allow you to do it. So far, that's the only really good way to do it. Make sure to do it in a niche you know is profitable and working for you, otherwise you're going to spend a lot of time and money for nothing.
How to spot a white label.
Now that I know, I see them all the time. You'll often see sites that say something similar to, "We're not actually a ______, but we match you up with the best service / product based on your application / purchase."
It's a very generic statement but you get the point (hopefully).
Anywho, there is some information about white labeling for you! Hope it helps.
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Jeremy says 17th November @ 20:20
So, would you have to drop ship stuff or is this all automatic (meaning, the system does the ordering and you get the persons info)?