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You know... It's an interesting thing to think about.
What does little Grandma [insert Grandma's name here] do while she is online? What about Grandpa?
Seniors are one area in internet marketing that is smaller than most other areas but growing at a fast rate! And I know for a fact that they can be profitable for affiliate marketing campaigns. 
That being said, check out this recent Mashable article called "What Do Seniors Do Online".
A majority of online seniors check their e-mail, print maps, play around with photos and check the weather.
This article includes amazing tips for you if you were to do some demographic targeting (such as media buys, etc). So Enjoy!
EDIT: Just saw another related article.
Interesting i thought the seniors were watching granny porn all this time. Thanks for the new perspective on seniors.
-Right now at a senior home there are no computers
-10 years from Fios internet with personal computers
Great find, but yea..though to my surprise more and more older people are getting on facebook to reconnect with family, friends, and etc. So you never know.
I would not even want to think about what my elders do when they go online. I can’t imagine connecting with them on Facebook, kind of scary
As more and more Baby-Boomers turn into Pensioners we’ll see more and more technology adoption. In the meantime that granny market is definitely only in its infancy, and bound to grow much more.
Awesome find Jon. I’ve found that seniors actually convert very well for many offers.
Although I haven’t seen my own ‘granny’ online – I’ve certainly come across enough of the elder generation with a ‘computermabob’ to recognize a trend.
Working online, you do come across some elder people – certainly enough to target for a campaign.
I don’t have any idea. Do seniors even know how to type? If so, I’d be surprised if I my see my grannie setting her facebook account.
I almost have issues with getting money from old people. Almost.
I think it’s great that older people are feeling more confident about using the internet…
We all know that learning new subjects keeps the mind young, and here’s a way for older people without mobility to have the world at there finger tips…
… they probably convert well too
I think senior citizens convert well too and are likely less web savvy than most so you can probably get away with more than usually. Actually my biggest fear has always been senior citizens falling pray to email scams.
Till then,
Jean
I worked on Grandparents.com about a decade ago. Even then, many seniors were jumping right into the internet with both feet.
Fast forward to today, seniors continue to be a steadily climbing demographic that cannot be dismissed.
Yes the seniors demographic is bound to grow quite a lot in the coming years. While more seniors are starting to use the internet, many will still have the same fears of making purchases online. Once they are more comfortable, they are likely to purchase many things online to avoid the trip to the store.
I think that seniors are no different from other users. Some of them are friends with using computer and some are not. The percentage of the second ones surely is higher than in younger generations, but those who are already in web just try to fill their time.