Website Expansion.

10thFebruary

The other day I wrote a post about how creating a campaign and leaving it to just make you money is not a good way to create steady income streams.

I mentioned that having a constant update on your site of content is a good way to keep "fresh" according to google adwords, yahoo search marketing, and Microsoft Adcenter.

This leads me to something I have been doing recently. Let's say that you've recently found a niche/offer that is generating a good amount of income for you. Do you leave it alone? Do you optimize? What do you do?

Recently, for my power campaigns ($300+/day) I've been working on making actual content driven sites based around the niches. This way, I can start to get great search engine rankings. If you have great search engine rankings, the pay per click stuff comes much easier.

The bottleneck here is going to be the continually fresh articles and content. Thankfully, this is very simple to outsource. If it's a power campaign, you should be able to pour some of the current earnings into seeing a great increase by optimizing your site.

If you dont know much about SEO, you're probably going to want to take some time and learn from some of the experts. Some of the great places are through SEOBook or SEOMoz. SEOBook is a great book that I highly recommend.

I find a lot of the techniques mentioned can also help get you a better quality score and cheaper clicks so it's worth checking out!

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