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Recently while writing some more stuff for the Affiliate Unleashed guides, I felt inspired to post a bit about some Ad techniques.
Please note, this is NOT a direct copy and past from the guide but a brief summary. 
(If you want the full package, you're going to have to wait and see it...)
When people are searching a specific product or service, what are they looking for?
Sometimes, they may be looking for the good / benefits of the product. For me a lot of times, I want to know (even more than the good) the BAD parts of a product.
When someone types in a product name such as, Google Assassin into a search engine, many times the searcher is looking to see what people thought about the product.
Now think about what you could do to get some attention to your AD. A perfect idea! Say the product is a scam... this goes into the gray area a bit but let me finish. 
While all the other ads are praising Google Assassin (it's great, hot product, etc), you're the only ad that says, Hey DONT BUY THIS PRODUCT UNLESS YOU HAVE READ THIS. The results = INSTANT increase in CTR. Why? Everyone can tell you what's great. Few people will tell you why it sucks.
Now, there are two parts to this. The first part is the Ad. You must write the Ad correctly. The second part is the landing page. (Both of which I talk about constructing correctly in Affiliate Unleashed.)
How can you turn this type of traffic into sales? Wont people be looking for the negatives?
Well here are a few ideas on how you can capture this type of traffic.
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I'll leave the ideas up to you. I dont want to give everything away for free. Hehe...
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I can't wait to release this! I'm putting a ton of time and effort into it so I hope it will be as beneficial to everyone as I intend it to be.
I hope you will give away some review copies
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I will have one my affiliate review sites back up hopefully by then.
This technique actually does work, but it also gets “curious” clicks, which just cost money.