Update to: How to Win with Yahoo Search Marketing

This is an update to THIS post.

In my post about how to win with yahoo search marketing, I showed you one of my bad campaigns. A campaign that had fallen victim to yahoo search marketing's cruel punishment for not fine tuning your campaigns. I downloaded that campaign, deleted it, and set it up again using better adgroups, better ad copy, and an updated landing page / pages.

I started the campaign the day after I posted the first post. So far here are the results.

As you can see, we still have the initial surge... but the surge doesnt stop. It does go down a bit, during which time I fine tune the campaign every day. Over time, I've been seeing an increase in quality score (QS) and such because I try for a 4% ctr. I'm not there yet, but it's raising every day.

And this, my friends, is the sign that you've correctly set up your Yahoo Search Marketing Campaign.