The power of position, quality, and quantity.

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In online marketing, or eMarketing, there are three things I find vital in a successful campaign.

1. Position. - You must position yourself to a place that you will be seen. It's important that you find the most affordable way to place yourself on top of other advertisers, knowing that those who are seen first generally get the clicks / interest. On anything from websites to search engine marketing, you need to concentrate on location. Just as the real estate saying goes, "Location... Location... Location..."

2. Quality. - The next perhaps equally important thing while internet marketing is quality. What do I mean by quality? Quality of traffic. In other words, if you're going to advertise a dog training ebook on a site, you would get almost no sales if it were on an arcade site or a health site for example. This is a common internet newbie mistake, "Advertise anywhere and everywhere that is cheap." WRONG. You must find terms (for search engine marketing) / sites (for banner / text advertising) that will match both the demographic of those who you want to visit your site and also the same niche.

It is also important to track your results. For example: You may be selling an ebook on piano lessons. For, let's say for this example, in google adwords you can get "piano lessons" for just 90 cents per click to get to position 9. What's important to note here is two main factors to that will lead to a unsuccessful campaign.

• Keyword is generic. Though you may have the pride of saying you're on the top page of google for piano lessons, chances are most people searching this term are not going to convert. Why? Because the term is too broad. Most people using this type of keyword are just searching and researching. Try finding keywords for example, Piano lesson ebook, piano lesson online, etc. These keywords will most likely be cheaper, and convert better for you. Quality Traffic.
• Position: If you're at position 9, that means that you'd be the second to the last on the search engine page for the term "Piano lessons." Not only would it cost you 90 cents (which may or may not be profitable for you depending on a multitude of factors), but it would have to be seen nearly last. (See 1. Position) I'm not saying that you're going to need to bid for position 1, nor am I going to say what position I generally go for, however I am going to tell you, position 9 is not the best place to be.

3. Quantity.
Using the above techniques, you should be able to find a good quality visitor that is ready and willing to purchase your product. You've been placed right in front of their eyes (location, location, location) and have them ready to purchase.

This is how to basically get rich on the internet... Are you ready for this?
Quantity of traffic........

Ok, let me explain. Because you're positioned correctly in front of quality traffic, the only thing you need to do now is essentially repeat the process.

Find a method that can be done over and over. A good example of this can be seen in my Internet Arcades post. In the post, I found a method to advertise that brings in a net profit. In this post, after I review the current stats, I multiply that stat across the board and boom. Instant increase in profit.

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