Sep 28 2009

Snuggie’s Rebill Program

  • (15) Comments. Got a say in it?
  • Published September 28th, 2009 in Internet Marketing by Jonathan Volk
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You have got to love the Snuggie's marketing program. They pushed those cheesy commercials to create a cult like following of Snuggie lovers.

As a joke gift, I decided to get a Snuggie for each one of my sisters and my mom (4 Snuggies total).

The other day in the mail, I got a "check" from Snuggie. I thought that it was pretty interesting... It was a check for $8.25. Was this a rebate check?

snug

It looks legit, but I decided to look a bit harder.

On the back of the check, this is what it reads:

I authorize Great Fun to charge the annual membership fee after my free trial. I agree to a thirty-day trial offer in Great Fun. I understand that the $149.99 annual membership fee will be charged to my credit card on file with Snuggie unless I cancel my membership by calling 1-866-709-4170 before the end of the trial period. My managership will be automatically renewed and I will also be charged after year thereafter at the then-current fee unless I call to cancel for a refund of the unused portion of the current year's fee. By cashing this check I authorize Snuggie to securely transfer my credit card information to Great Fun for enrollment, billing and benefit processing.

Nice! Spend $8 bucks to get a $150 subscriber to be a part of a thing called "Great Fun." Sounds nice! Looking into what Great Fun actually is... I found it's a program where you get cash back for purchasing stuff at particular restaurants, hotels, etc.

Hilarious.

One more marketing idea to add to your folder.

  • (15) Comments. Got a say in it?


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15 Responses to “Snuggie’s Rebill Program”

  1. ppc.bz says:

    I hope the Great Fun Club means I get a monthly Snuggie / Pet Snuggie combo every month

  2. Kris Malena says:

    I’d steer away from that and Snuggies forever

  3. Steve says:

    Those checks in the mail are the worst. All those rip off credit protection plans that are impossible to get rid of.

  4. Zac Johnson says:

    I wrote about this last month as well. Pretty lame of them. Great Fun isn’t an easy program/rebill to cancel either.

  5. Chester says:

    I defintely not considering them on my end. Heard bad talks about Snuggies.

  6. Kevin D. says:

    I’m glad to see others share my feeling that this is a shady consumer ripoff tactic. Jonathan, you don’t have a problem with this trickery?

  7. It sounds a bit strange. I’ll watch out about the bank details, who knows what can happen…

  8. DarkNight says:

    So, the FTC and the top 3 SERPS get on our case for a acai and ringtones and yet snuggies is doing DARKER tactics then my evil PPC soul would conjure. a Pox on them… a Pox I SAY!!!

  9. hackcorp says:

    Egh, no more snuggies or advertising them. I really thought they were pretty good, good landing pages, ok product, good price… This just killed my desire to do anything with them. :(

  10. Arsento says:

    Thank you! You often write very interesting articles. You improved my mood.

  11. I have not heard of Snuggie’s before, I will definitely check it out, thanks Jonathan.

  12. Minimink says:

    Others share my feeling that this is a shady consumer ripoff tactic. Jonathan, you don’t have a problem with this trickery?

  13. learn german says:

    I agree with minimink, i’m surprised you haven’t discussed the ethical side to this

  14. I would like to join in this program!

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