Snuggie’s Rebill Program

You have got to love the Snuggie’s marketing program. They pushed those cheesy commercials to create a cult like following of Snuggie lovers.

As a joke gift, I decided to get a Snuggie for each one of my sisters and my mom (4 Snuggies total).

The other day in the mail, I got a “check” from Snuggie. I thought that it was pretty interesting… It was a check for $8.25. Was this a rebate check?

It looks legit, but I decided to look a bit harder.

On the back of the check, this is what it reads:

I authorize Great Fun to charge the annual membership fee after my free trial. I agree to a thirty-day trial offer in Great Fun. I understand that the $149.99 annual membership fee will be charged to my credit card on file with Snuggie unless I cancel my membership by calling 1-866-709-4170 before the end of the trial period. My managership will be automatically renewed and I will also be charged after year thereafter at the then-current fee unless I call to cancel for a refund of the unused portion of the current year’s fee. By cashing this check I authorize Snuggie to securely transfer my credit card information to Great Fun for enrollment, billing and benefit processing.

Nice! Spend $8 bucks to get a $150 subscriber to be a part of a thing called “Great Fun.” Sounds nice! Looking into what Great Fun actually is… I found it’s a program where you get cash back for purchasing stuff at particular restaurants, hotels, etc.

Hilarious.

One more marketing idea to add to your folder.