Set it And Forget it. WRONG.

A VERY common mistake of affiliate marketers using pay per click is to think it’s ok to simply setup a campaign and then let it ride out thinking the income stream is just going to continue on. Wrong.

This is the simple formula to sure failure. If not in the short term, it will in the long run.

I’ve had numerous campaigns die down to practically nothing simply due to lack of optimization. I find this is mostly true when using Google Adwords. When using Yahoo Search marketing, it does happen to an extent, but it’s much easier to “tame.” Same goes with Microsoft Adcenter, it really doesn’t require as much attention as Google.

A couple tricks I use:

• Updating my Ads at least once a week. This is the main purpose for this is to continually strive for a better click through rate.
• Adding fresh content. If your site has not changed in 6 months and you’re wondering why your traffic sucks, maybe you should take a look at your content. It’s stale and needs some refreshing.
• Split testing new pages. This has a double effect. One, you’re increasing conversions. Two, it looks like new content.

Those are just a few tricks that result in a great pay per click campaign.

Remember, it’s not just a set it and forget it type of system. It does take actual work!