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A VERY common mistake of affiliate marketers using pay per click is to think it's ok to simply setup a campaign and then let it ride out thinking the income stream is just going to continue on. Wrong.
This is the simple formula to sure failure. If not in the short term, it will in the long run.
I've had numerous campaigns die down to practically nothing simply due to lack of optimization. I find this is mostly true when using Google Adwords. When using Yahoo Search marketing, it does happen to an extent, but it's much easier to "tame." Same goes with Microsoft Adcenter, it really doesn't require as much attention as Google.
A couple tricks I use:
- Updating my Ads at least once a week. This is the main purpose for this is to continually strive for a better click through rate.
- Adding fresh content. If your site has not changed in 6 months and you're wondering why your traffic sucks, maybe you should take a look at your content. It's stale and needs some refreshing.
- Split testing new pages. This has a double effect. One, you're increasing conversions. Two, it looks like new content.
Those are just a few tricks that result in a great pay per click campaign.
Remember, it's not just a set it and forget it type of system. It does take actual work!
Great Post, I was going to ask you as soon as you launce a campaign do you automatically start profiting off it from a brand new campaign from a new affiliate?
Or do you have to build the keyword QS variable up for the keywords then start breaking even and then eventually profiting?
I would have to agree with that, my didn’t fare to well after they weren’t worked on for over a month, once a week upkeep sounds like a good plan
What to do with landing pages? All of them just static. Redesign the layout, or what?
That’s a good tip Jon. I was wondering when my recent successful campaign would dwindle. I’m going to make sure I get to testing. I just installed my custom A/B split test script so that will help matters.
later.
I would love to read a post that fleshes out split testing. It may be a rudimentary question but I am having a hard time finding resources on good ways to split test.
It’s tough to keep your landing pages fresh though when you have a hundred of them but I do agree…I’ve always done this for the natural side of things…
If you have 100 landing pages you can probably afford to hire someone.
But if you want the job done right you have to do it yourself…I hired someone to write articles, ran them through a plagiarism tool and found duplicates all over the net. I do everything myself now. The only thing I pay for is equipment, software, ISP and hosting.
A popular misconception about making money online through these campaigns is that its easy money for life. More information on split testing would be appreciated.
Yep. Would love more information on this subject… For landing pages, is there any script that controls split testing, or do we have to do it manually?
Jonathan, what’s the best current resource for learning how to do ppc/landing pages etc?
[...] other day I wrote a post about how creating a campaign and leaving it to just make you money is not a good way to create [...]