Scaling a Campaign – Tips for increase

Patrick asked a great question:

How do you scale a campaign? If you are spending $.30 per click on Google and you get 20 clicks per day, how do you get 100 clicks for $0.30? Do you have to pay more per click to get the 100 clicks? If you have to pay more, doesn’t that eat into your profits.

There are many factors but I personally find that the main factor is going to be your Click through rate of the ad.

Your CTR plays a HUGE role in deciding where to put your Ad. Having a huge CTR can be achieved by 1 thing. Testing, testing, testing.

I change ads EVERY DAY. 7 days a week. It takes no more than 20 minutes to simply delete lower converting ads and remake one based on the higher performing ad. Doing so can take a losing campaign and make it a winner.

Hope that helps!

~Jonathan Volk