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Patrick asked a great question:
How do you scale a campaign? If you are spending $.30 per click on Google and you get 20 clicks per day, how do you get 100 clicks for $0.30? Do you have to pay more per click to get the 100 clicks? If you have to pay more, doesn’t that eat into your profits.
There are many factors but I personally find that the main factor is going to be your Click through rate of the ad.
Your CTR plays a HUGE role in deciding where to put your Ad. Having a huge CTR can be achieved by 1 thing. Testing, testing, testing.
I change ads EVERY DAY. 7 days a week. It takes no more than 20 minutes to simply delete lower converting ads and remake one based on the higher performing ad. Doing so can take a losing campaign and make it a winner.
Hope that helps! 
~Jonathan Volk
man, you work too hard :p
Johnathan,
As soon as you launce a camapign for a new product (affiliate) do you automatically start profiting from it or do you lose money in the beginning to build your QS score up?
Then slowly start decreases your bid as it improves, how do you go about that?
People really do overlook testing. This is something that applies to a lot more than just PPC campaigns.
Thanks Jonathan for answering my question. That helps a lot.
Nice Tip, good idea to keep ur CTR higher. Man sounds like ton of work tho lol, but thats why ur killing nice.
Yes, it’s the actual routine. Test, fail. Test, fail. Test, SUCCEED!!!
Woooooohooooooo!!! . . .
[...] main reason I haven’t so far has been due to lack of time. He also has a post dealing with scaling campaigns as well. I’m trying to condense all of these scaling tips so I can wrap my head around the [...]