Check out the Jon Fisher Competition!

16thFebruary

Scaling a Campaign - Tips for increase

Patrick asked a great question:

How do you scale a campaign? If you are spending $.30 per click on Google and you get 20 clicks per day, how do you get 100 clicks for $0.30? Do you have to pay more per click to get the 100 clicks? If you have to pay more, doesn’t that eat into your profits.

There are many factors but I personally find that the main factor is going to be your Click through rate of the ad.

Your CTR plays a HUGE role in deciding where to put your Ad. Having a huge CTR can be achieved by 1 thing. Testing, testing, testing.

I change ads EVERY DAY. 7 days a week. It takes no more than 20 minutes to simply delete lower converting ads and remake one based on the higher performing ad. Doing so can take a losing campaign and make it a winner.

Hope that helps! :)

~Jonathan Volk

No related posts.


Related Posts:

    No related posts.


Rate This Post:

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5 out of 5)
Loading ... Loading ...

1 Trackbacks/Pingbacks

6 Comments

Domainholics says 16th February @ 5:57

man, you work too hard :p

tyler dewitt says 16th February @ 7:03

Johnathan,

As soon as you launce a camapign for a new product (affiliate) do you automatically start profiting from it or do you lose money in the beginning to build your QS score up?

Then slowly start decreases your bid as it improves, how do you go about that?

Tom Beaton says 16th February @ 11:30

People really do overlook testing. This is something that applies to a lot more than just PPC campaigns.

Patrick says 16th February @ 16:44

Thanks Jonathan for answering my question. That helps a lot.

Tracking202 says 18th February @ 11:42

Nice Tip, good idea to keep ur CTR higher. Man sounds like ton of work tho lol, but thats why ur killing nice.

Discount LCD TVs says 18th February @ 22:30

Yes, it’s the actual routine. Test, fail. Test, fail. Test, SUCCEED!!! :D Woooooohooooooo!!! . . .

Comments