Recent Failure: Blue M&Ms Website.

Just last week Jacob and I were in the office and were working away. Then, up comes twitter as we both like to check during the day.

After a few minutes of viewing tweets, we noticed Blue M&Ms at the trending topics of twitter. We researched it out (instead of doing those annoying tweets of people asking why something is trending rather than actually looking through the trending tweets to see why… [for the win]). We then realized that CNN released a new report on the blue dye used in Blue M&Ms.

Although we have a lot of work to do, it’s always fun to try something quick and new. Perhaps we could ride this Blue craze out a bit to make some quick cash.

I purchased a blue M&M domain very quickly and threw it up on a test server.

We threw together a site that we had hoped to be an affiliate landing page linking to MyMMs.com, where you can buy a whole bag of Blue M&Ms.

Sadly… While I am a CJ.com publisher, MyMMs.com was a By manual approval only advertiser. Doh! First issue.

Instead of just throwing that 9 bucks I just spend on a domain away, I decided to just mark up the product a bit and then I would buy it and ship it directly to their door. Easy enough.

We then began to tweet about the site on twitter.

At the end of the day we made a grand total of… $-8.88 the cost of the domain + time spent.

We had a good laugh and in the end, it just didn’t work out. We did not put a ton of effort into the site.

Surprisingly I learned something new from this experiment and that’s the most important thing about trying new things. Always take something out of the failures you have. The more you try, the more you can fail and thus the more you can learn.

If you succeed 100% of the time, you’re not trying hard enough!