Comments on: Predictably Irrational – It’s Like Twilight for Internet Marketers

By: My Recommended Read List

My Recommended Read List — Sun, 01 Aug 2010 02:12:01 +0000

[...] Predictably Irrational – This is one of my favorite marketing books. It has a ton of great tips – the decoy method for example – that just make so much sense and can help you make all that much more money. [...]

By: Donna I Affiliate Ad

Donna I Affiliate Ad — Thu, 24 Dec 2009 12:18:32 +0000

This looks like a great book, I like their ideas. It could be implemented in any niche, regardless it's blogging, affiliate marketing, or whatever.

Another idea that works for influencing "buying decision" is to show the high-cost item first, and the others afterward.

Think of all the sites using comparison charts with benefits and prices. Most of them start with silver, gold, platinum. Mostly would buy the silver, and get scared of the platinum price…

A split test would prove that if we turn the offer "up side down", and showcase platinum benefits/price first, folks would prefer this over the other levels, as they'll think they're getting less benefits, even if it's costing them more…

By: Book: Integrity by Dr. Henry Cloud

Book: Integrity by Dr. Henry Cloud — Mon, 07 Dec 2009 19:03:10 +0000

[...] far, I recently read through Predictably Irrational. This book really was eye opening to me on various marketing methods I was not implementing and [...]

By: Nick Throlson

Nick Throlson — Wed, 04 Nov 2009 22:49:59 +0000

Nice to see twilight getting some love glad I got these domains http://www.twilightblog.org and http://www.twilightcommunitycom

By: Ryan

Ryan — Mon, 02 Nov 2009 11:40:02 +0000

Dan illustrates a few of the points he makes in the book in a TED Talk he did Dec. of 2008. Worth ~15 mins that it takes to watch: http://www.ted.com/talks/dan_ariely_asks_are_we_i...

By: Experimental

Experimental — Mon, 02 Nov 2009 03:31:44 +0000

it is really a nice thinking by your this topic…..

By: Paul

Paul — Sun, 01 Nov 2009 17:31:15 +0000

Totally agree with you

By: paul

paul — Sun, 01 Nov 2009 09:35:22 +0000

This is like pricing lining, which Walmart loves to use.

By: HeightWeight Chart

HeightWeight Chart — Sun, 01 Nov 2009 00:18:24 +0000

In the field of Influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world today.

By: HeightWeight Chart

HeightWeight Chart — Sun, 01 Nov 2009 00:15:41 +0000

If you think Predictably Irrational by Dan Ariely is just one of those books where you'll get terribly bored after five minutes of reading it, you're very wrong. This book provides us information we were either too proud to admit or too blind to recognize-in a way you'll feel comfortable with. Dan brings out a side of economics, business, and management we were all too busy to see