New marketing ideas to Increase your sales

Thursday, Sep 6th, 2007 by Jonathan Volk

After refining my landing page on one of my large offers ($500 / day or more from this one niche) I have found a way to increase my revenue a great amount by incorporating multiple ideas which I have been bouncing off a good friend of mine in my affiliate group.

My friend has actually seen a 50% increase in conversions from the same amount of traffic. :) Now that’s what you call improvement!

Unfortunately for us, the niche does not seem to perform well at the start of the month due to … well dont want to go into too much detail.

I will give you guys a few tips on increasing performance:

  • Testing… Testing… Testing. I have tested so many elements on the landing page for my offers. I probably have made over 50 changes on it that I’ve tested to find which results in the best conversions. You’d be amazed how much changing a picture to another race or added a contact form or adding quotation marks or even adding / changing a headline can change your results.
  • Email Capture. It’s something I’m just starting to realize the power of. Every top affiliate marketer shouts it’s success. Do it. It works.
  • Feature / Benefits. Know the difference between features and benefits. People are generally not looking for features (except for some niches like webhosting) they’re more looking for benefits. Many times, people are looking for both features and benefits. A great way to set this up is list a feature then a benefit of that feature. A great example is the automated link exchange program my dad and I created years ago. “Powerful Automated Link Exchange System Instantly Updates and Adds Links Daily.” This is a feature. Next we list the benefit: “Increase Your Rankings and Still Have Time For Family and Friends.” This is a VERY common mistake.
  • Too large of a header. You need your attention getter to be above the fold. Too large of a header image can really hinder attention grabbing and result in a lost client.
  • About us, Privacy policy, contact us. All Recommended. :)
  • Pop-up windows. Dont take your visitors away from your pages, the use of popups for the “other” links can help keep your offer in front of them at all times.
  • So I bet you’re asking, what are the new marketing ideas? These are not new!

    Well unfortunately I wont really be listing those on here for now but use the above to increase your sales first… then go from there. :D

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