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After refining my landing page on one of my large offers ($500 / day or more from this one niche) I have found a way to increase my revenue a great amount by incorporating multiple ideas which I have been bouncing off a good friend of mine in my affiliate group.
My friend has actually seen a 50% increase in conversions from the same amount of traffic.
Now that's what you call improvement!
Unfortunately for us, the niche does not seem to perform well at the start of the month due to ... well dont want to go into too much detail.
I will give you guys a few tips on increasing performance:
- Testing... Testing... Testing. I have tested so many elements on the landing page for my offers. I probably have made over 50 changes on it that I've tested to find which results in the best conversions. You'd be amazed how much changing a picture to another race or added a contact form or adding quotation marks or even adding / changing a headline can change your results.
- Email Capture. It's something I'm just starting to realize the power of. Every top affiliate marketer shouts it's success. Do it. It works.
- Feature / Benefits. Know the difference between features and benefits. People are generally not looking for features (except for some niches like webhosting) they're more looking for benefits. Many times, people are looking for both features and benefits. A great way to set this up is list a feature then a benefit of that feature. A great example is the automated link exchange program my dad and I created years ago. "Powerful Automated Link Exchange System Instantly Updates and Adds Links Daily." This is a feature. Next we list the benefit: "Increase Your Rankings and Still Have Time For Family and Friends." This is a VERY common mistake.
- Too large of a header. You need your attention getter to be above the fold. Too large of a header image can really hinder attention grabbing and result in a lost client.
- About us, Privacy policy, contact us. All Recommended.
- Pop-up windows. Dont take your visitors away from your pages, the use of popups for the "other" links can help keep your offer in front of them at all times.
So I bet you're asking, what are the new marketing ideas? These are not new!
Well unfortunately I wont really be listing those on here for now but use the above to increase your sales first... then go from there.
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Email Capture: Is it possible to share details about how you accomplish this? Are you using a 3rd party service or just your own php to flat-file or db? How prominent is the email submit box (off to the side or a required step)? Thanks.
This is something I’ve recently been testing. Currently I am getting set up with Aweber.
I also have a Database set up to capture leads from the contact form on my page.
With Aweber, I like to use the hover ads. Effective if you dont use them to annoy people.
Thanks for the good question.
I would like to build my own landing pages but need a company that offers WYSIWYG building options and hosting, who would you recommend?, Thanks in advance
If you’re looking for a good WYSIWYG editor, check out http://www.web.com. They have templates and an onsite editor and such. It’s pretty good.
Hi Jonathan,
how would one get in your affiliate group?? hehe
Get $1500/day in sales and we’ll talk.
could you please explain the procedure. I want to start off what you do. I currently run an incentive site full of offers, but would like to take a different approach as you do with your offers. Now say i create landing pages for a offer, (1) offer. I just use my ref link on that page? And then advertise it using google AdWords, thats it? thanx