Dec 14 2007

Negative Keyword List – Instant Increase of Profits

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  • Published December 14th, 2007 in Affiliate Marketing, Internet Marketing, Pay Per Click by Jonathan Volk
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On this second post on instantly increasing your profits, I'm going to talk about the huge role a negative keyword list plays, especially in google adwords.

When first starting a campaign, there are a couple things you're going to need to do.
If you're bidding on any broad match keywords, you'll want to set up some negative keywords. Doing so will help you increase your ROI and Click through rate. Having a higher click through rate will result in cheaper prices. :)

A couple keywords I like to remove are things such as FREE and other keywords that I know are not going to convert well.

This is where tracking your keywords really comes into play. Find what keywords convert poorly and Negative keyword list them.

I find this is a feature MOST starting affiliates do not use. Doing so will have a huge impact on your campaigns.

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5 Responses to “Negative Keyword List – Instant Increase of Profits”

  1. Jeremy says:

    I have a pretty big negative list myself.

  2. [...] my other “Instant Increase In Profits Series:” Negative Keyword List To Increase Profits. GEO Target Your Landing [...]

  3. Downloadic says:

    me, too. I have some negative keyword lists.

  4. We have a huge list (100’s) of negative keywords for our Timesheet Software advertising though I have heard of firms having thousands…. It works great at reducing our timesheet advertising costs.

  5. Wall dives says:

    How can i get rss feed from search engine to generate negative keywords for a specific search keyword or URL?

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