I've been asked (many times) if I could teach someone on a personal level how to be successful with affiliate marketing. The truth is... I cant. Success is really a mindset that you must strive to achieve.

That aside I've come up with some tips that may help you to reach a relative level of success using some common methods of marketing known as pay per click marketing.

The trick with yahoo search marketing is as follows.

• Quality score. Essentially work towards any means of getting a 5/5 quality score. Why? Because when you have such a high QS, terms that would normally cost 5 to 10+ per click, you can get to for QUITE a lot less (IE I am paying 1.25 for a term others are paying 3+ for). The key to quality score is to group your ads tightly (meaning a small group of related keywords) and to have a high click through rate. Find keywords that are not performing well (All ads not on the first page, and all ads with excessive impressions and no clicks) and pause those keywords.
• Coverage. Get a lot of keywords relating to your industry. Use tools like wordze (My review on Wordze Here) to maximize your coverage on yahoo. Be creative. A good example of this would be in the ringtone industry. Sure you could get 100,000 keywords on ringtone related words... OR you could be creative and bid on keywords like bands / artists, songs, phone models... ya know, that thing people actually are searching for. I think it was Shoemoney who said once that one of his most successful keywords for ringtones was "AOL." Think about the demographic... It works and works well.
• Lastly, you'll need the inability to give up. Just dont give up till you reach your goal. I always test a campaign, and then set a personal goal for myself. "For this campaign I want to hit $200 dollars per day in sales," for example. Thinking like this will drive you to try new methods, cut unneeded costs, and ultimately "become successful!"

Now, this is a very very short list and wont guarantee that you'll be successful tomorrow. Since you're an internet marketer, the hinge of your success is thinking creatively.

I hope this helps someone.

For more information on winning with yahoo campaigns, please view these two posts.

How to win with YSM
How to win with YSM 2.0

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