I think Microsoft adcenter is possibly one of the most commonly overlooked methods of increasing your sales with practically no actual thought. I've used them successfully since I've started and they've always brought in some nice extra income for me. 
The thing I dont get is how they do the demographic research. I guess since adcenter is associated with Microsoft which is about ~90%+ (estimation) of all people online, they can somehow tell what demographics are viewing their advertisements. My other guess is that they are using the Live Toolbar to get these stats.
Get this, you can target your traffic by age (no idea how they get this information), geographic location, time of day, and even gender (again, no idea how they're getting that information).
I question how accurate the demographics are, but hey increase is increase.
I think things like this can be especially helpful when promoting things such as dating or other gender specific niches. Generally, you're going to want to say, "Find the woman of your dreams" and have a male find it. I'm sure the woman looking for Mr. Right is not looking for a woman of her dreams.
No other search engine can boast doing that... for now at least.
For those of you not using it, I highly recommend it. Why? Because it's extra traffic for a fraction of the cost of google.
How are the conversions?
You'll see my posts on Adcenter on Digitalpoint have always been in favor that Adcenter's conversions were always par or better. In fact I used Adcenter to keep some campaigns going in the profit while I tried to figure out how to make the adwords campaign profitable.
Overall, I generally use the same keywords from my other campaigns and just transfer them over to adcenter. It seems to work well enough.
EDIT: I wanted to add what I dont like about Adcenter.
While I like the service a lot, I HATE the interface and I think most will agree, it's VERY "clunky." That loading bar seems to be spinning 100% of the time while I'm on that site. While it does bother me quite a bit, it's not enough to stop me from making extra money. 
Just had to add that little bit.
This was another post on my "instant increase" series.
To read the other posts in this series, please view the posts below:
- "But I have nothing to write about"
- Negative Keyword List To Increase Profits.
- GEO Target Your Landing Page.
Thanks,
Jonathan Volk
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Scott Weaver says 19th December @ 18:18
Wow man, you really think so? I think AdCenter sucks balls. In fact, I wrote a post about it not too long ago. When I started out with Ringtones, I used them and it was OK but still nothing to write home about. Perhaps I’m missing something.