Is Content Match And Content Network Dead?

For the longest time all you would hear about the content network was how you needed to disable it to make money. This has been going on since before I got started in pay per click stuff which goes back to 2004.

To be quite frank with you, Content network and content match are great places to make money if you can figure out how. I’ve seen more and more threads popping up of people using cheap clicks to get a profitable campaign with some pretty good stats. In fact a good friend of mine made over $8,000 profit from the content network alone. Not too bad eh?

So what are some ways to make money using the content network?

I think the most important thing to remember is that you need to treat it way differently than a search campaign! It’s an entirely different ball of wax. As such, I strongly believe that you should not ever advertise both the content network and search network on one campaign. Use multiple campaigns.

There are multiple benefits to this including the ability to track your profitability much easier.

Content network campaigns are a bit like search campaigns in that they need to be fine tuned in order to be very effective. Thankfully Google has recently released a way to do this. You can now exclude sites from your content network results.

By using PHP referrer stats, you can really fine tune a campaign to make some extra income!

Next time someone tells you to turn content network off, just tell them ok and smile knowing that you’ll probably make more money than them.