Increasing Form Sign Ups
The other day my friend Dan showed me this awesome post on increasing form sign ups using a “mad lib” type style instead of a traditional form style.
In this post, the author shares how he saw this mad lib style sign up form and decided to test the form out on his own site.
Apparently doing this increased his form conversions by 25-40%!!! That is crazy awesome! I would MUCH rather fill out the form on the right than the form on the left.
This type of creative thinking is one of the things I LOVE seeing online.
This leads me to my point. It’s really important to let your personality show through your website.
Google for example includes awesome easter eggs all over their website via searches like this.
Some other sites that come to mind when I think about this:
What are some others that you can think of?
When you think of these websites, you may love or hate them, but the fact is whatever you do, the company or individuals personality shows through the website.
Small things like showing your personality makes a huge difference in the way your site feels and as a result can lead to huge increases in conversions (and in my opinion trust).
Just like Shane Dollas says, “be willing to think out of the box.”
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