Google Adwords Tip Number 3 – High Click Through Rate

Ok. So now you have a great google campaign started. Your Quality score is great, your bids are fair priced. Now what?

The most important thing (in my opinion) to the retaining a great google quality score is click through rate. If you have a crappy click through rate, your campaigns will suffer because of it and your traffic will die down eventually.

Now, some of you may know that google figures out the position of your ad by the cost per click and the click through rate. We can use this information to our advantage against Google’s system. I like to call this “coercing the google beast.”

So how do we get a high click through rate?
This is a trick I was debating sharing but I decided to release it. You’ll notice that the higher your position, the more clicks you get (Higher CTR). Therefore the best way to get high position and low cost is to bid very high at first.

Doing so will give you an amazing click through rate. Now you have some CTR to boost your rankings, you can lower your bids a bit. What… your ad stays up high! Why? Because you have a great CTR.

Continue lower the bids till you achieve a profitable level or your position drops.

I have sometimes bid at a level where I am taking a net loss each day but can get a very high click through rate (A good example is a campaign I just started is getting a 8% CTR). Then I lower it down by nearly half and the position drops just slightly.

Hope that helps.