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Ok. So now you have a great google campaign started. Your Quality score is great, your bids are fair priced. Now what?
The most important thing (in my opinion) to the retaining a great google quality score is click through rate. If you have a crappy click through rate, your campaigns will suffer because of it and your traffic will die down eventually.
Now, some of you may know that google figures out the position of your ad by the cost per click and the click through rate. We can use this information to our advantage against Google's system. I like to call this "coercing the google beast."
So how do we get a high click through rate?
This is a trick I was debating sharing but I decided to release it. You'll notice that the higher your position, the more clicks you get (Higher CTR). Therefore the best way to get high position and low cost is to bid very high at first.
Doing so will give you an amazing click through rate. Now you have some CTR to boost your rankings, you can lower your bids a bit. What... your ad stays up high! Why? Because you have a great CTR.
Continue lower the bids till you achieve a profitable level or your position drops.
I have sometimes bid at a level where I am taking a net loss each day but can get a very high click through rate (A good example is a campaign I just started is getting a 8% CTR). Then I lower it down by nearly half and the position drops just slightly.
Hope that helps.
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Great tip!
Also I’m amazed how much your CTR can jump if you really take the time to develop some really tight adgroups around your keywords. It does take some time to get setup but I’ve seen a huge jump in CTR because of this.
Jon.. are you going to reveal all these PPC ’secrets’?
I personally try to over-bid at first, to get an artificially high CTR%, in order to get a high position at first. It is much easier to tweak a campaign with a historically high CTR%, then to try and save one with a poor CTR%.
A few more tips for anyone who might be reading: Try ‘unconventional’ ads. Stuff like:
Open spaces
Haiku
For open spaces, try leaving lots of spaces/blank in your ad copy. Eg:
Free {whatever}
Get {whatever} Free.
Only Available Here.
http://www.yourwebsite.com/{whatever}
Don’t try to cram all 35 description chars, as I’ve found sometimes open spaces tend to draw more attention to the ad.
Haiku, is to write an ad in such a way that there is 5 syllabus in the Title, 7 in Description 1, and 5 in Description 2. No reason why that works, but its scientifically proven. Google it
Ben
Nice Tip Ben!
Thanks
I’ve actually heard about the Haiku from my dad. Great stuff!
~Jonathan
Good that you have a Dad that’s into all these too…
For me, most of what I learnt came from Gauher Chaudhry, a rather big volume CPA marketer residing in Canada. Bought his PPCF home-study course in March, and its been probably the best decision in my life so far.
Just curious Jon: How’d you get started in CPA marketing? Or was it something that just popped by one day, and you found it interesting?
I got started with CPA Marketing because my dad.
He knows a lot of people and as such some of them were affiliate marketers and online millionaires.
One guy he knew (who has since past away), was making six figures a month doing affiliate marketing. This naturally sparked my interest.
Wait until you know people making six figures a day, then it gets motivating.
Thanks for the info again Jonathan!
Nice info..
Hope I get something from this blog