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Similar to my post yesterday, I also wanted to touch on Google's "domain history."
Google does, can, and will remember your campaign and domain name performance. If you ran a campaign sending traffic to "example1.com" and the click through rate was terrible, your domain will always be tagged with that terrible CTR unless you make that CTR not so terrible. But this can mean time and a lot of lost money. Doh! On the reverse side, if you run a good campaign with a great CTR on site "example2.com" then google will also remember this!
The reason I know for 100% sure that this is true is due to split testing.
Now, as an affiliate, you need to utilize this information. If your campaign is getting slapped left and right, what are you going to do? Waste time and money? I sure hope you don't. Use the faster method and switch to a new domain.
The unfortunate part about this method is you're essentially ruining any efforts of SEO because of switching.
I've had sites where I bought links to, optimized for SEO, written content articles, etc and then got slapped with a POOR quality score. That's when I've had to decide between using my time and money or just getting a new domain.
Jonathan,
Do you think a seperate adgroup could effect another ad group for example say I have one adgoup performing at 0.5 percent do you think it would have any effect on similar keywords in other adgroups?
I’m thinking not…
?
say the other adgroup is doing 5 percent ctr do you think it would effect the keywords ad rank?
[...] Google Adwords Domain History [...]