Go Wide.

Monday, Oct 22nd, 2007 by Jonathan Volk

When you find a profitable niche, what do you do then?

Well… You go wide of course!!!

Going Wide
Perhaps you’re marketing a product / offer that is only open to US Residents. Try finding a similar / identical service that is offered in other countries. This is perhaps the easiest way to expand your income with the least amount of effort!

I recommend thinking about registering the country specific domains for those (Canada = .ca, UK = .co.uk, etc) new offers.

If you cant find any offers in your affiliate networks, then you might be sitting on a potential gold mine. Why? Chances are there are companies that are willing to allow you to promote their offer via a private offer. Search around for the more popular companies and shoot them an email letting them know what kind of volume you do in the US and they will more than likely be willing to offer you something good.

Why is that a gold mine? 3 Reasons.

  • Low Competition From Affiliates.
  • Results: Lower Bids
  • Higher direct payouts (No Affiliate network commissions)

I recently did this for a US niche I have that generates $10,000+ a month for me and I actually got offered a whole direct relationship which could end up doubling my income just like that. Of course all the details have not been worked out, but this is just one example of how you can take a niche and expand horizontally.

Dont spend your time researching new niches when you can first expand out.

A word of caution. Sometimes niches can have some dramatic changes and can leave your campaigns unprofitable. You’ll want to expand multiple niches in case this happens.

I remember about 5 months ago, I was running the True offers which paid out $4 per free profile. At the time, they were the only ones offering that large of a payout with that simple of a conversion. Profit margins were great. Then true had to cut the offer due to profitability. Needless to say, I was left with no offers to promote at the time that could profit like true was.

Recently things have picked back up and it’s all good.

Just goes to show you that you cant rely on a single niche (and that dating is volatile ;) )

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