Expand Your Adwords Content Network Campaigns

Ok - Short little post for today, but don't let that fool you. It's a great little gem.

When I try to expand my Google Adwords Content network campaigns here is a little trick to help you find new adgroup ideas:

1. Look through your referring URLs. You can do this in the adwords report tab and click on performance report.
2. With those URL's try to find some competition. Someone as close to your advertising model as possible.
3. Google search: "www.sitename.com"
4. Look through CACHED results as well as current results to see where their ad comes up.
5. Based off Ad copy, try to come up with new adgroup ideas.
6. Profit.

I've used this technique many times before and it has always landed me some sweet little increases in revenue.

Enjoy.