Email Capturing Information

8thSeptember

I thought I'd explain the process of the email capture and how it's beneficial.

Email capturing is when you get (generally) the name and email of a visitor. This is one of the most powerful internet marketing tools you can have. A great example is when I went to a conference in LA (With my Dad :)) for Internet marketing Center. They said that about 50% of their sales are generated through their email lists. I think they're pulling in somewhere around $25 million a year but I cant remember exactly since it's been over 2 years.

Some practical tips to a great email capture campaign:

Build a relationship. It's important that you get your name (or business name) in front of the customer and get them to trust you. If I were to tell you guys to go get something without you knowing me... you may check it out... maybe not though. BUT if a good friend of yours told you to go check our this product, you're quite a bit more likely to go check it out.
Offer them value. Who cares about your report on how to cook pancakes if your site is about internet marketing!? I was listening to a teleconference recently with Andy Jenkins and David DeAngelo over at Stompernet and David (who does over $20 million a year affiliate marketing) said that you should offer your BEST information in your email capture.
Aweber! Now, this isn't a must but I have yet to find one very successful affiliate who has not used Aweber. It's basically one of the best systems to use for capturing emails and then sending your captured leads email on a systematic time line after they opt in. (I'll explain the power of this in a minute)

The best thing about aweber is that once your lead signs up, you can have the system send them an email say... once a month on a predetermined time frame.

Let's say you're selling a dating service and to capture emails you offer a free ebook. Now let's say that Joe Smith decided to opt in on September 8th, 2007. You can send him an email in say 7 days asking him "How did you like my ebook? {Offer some free dating profile later... or whatever}"

Make it personal like you're talking to... ya know... an actual person, not your $ maker.