Aug 20 2009

Don’t Focus On USA So Much!

  • (15) Comments. Got a say in it?
  • Published August 20th, 2009 in Internet Marketing by Jonathan Volk
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I think for most USA based marketers, the tendency to market only to the USA.

In fact, I'm willing to bet that most people reading this have never marketed to any other country.

Right now, international offers are really picking up steam. Focusing on the major English speaking countries is a great way to start targeting international offers.

Now I am starting to see an increase in international language targeted offers. Spanish and other languages.

Targeting these offers will obviously be a bit more difficult but can prove to be much more profitable since the markets are fairly untapped.

Enjoy. :)




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    • (15) Comments. Got a say in it?


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    15 Responses to “Don’t Focus On USA So Much!”

    1. Brett Favre says:

      I thought most of the affiliate money as in the US as they are the biggest consumers in the world.

    2. Adam says:

      But knowing where people buy products through internet is a key,right?Which countries like to buy through internet jonathan?

    3. Rasmus says:

      Hey Jonathan,

      Good point for the US crowd, however I wouldn’t quite say the international/Euro market is untapped.. far from it!

      We are in fact some major affiliates working the Euro area and working it well :)

      We’ll welcome the US affs to the game tough.. should be fun to watch ;)

    4. irfz says:

      I dont know if its just because im not looking in the right places but i struggle to find decent international offers.

      Any network recomendations?

    5. TatianaTatto says:

      For us Latin America is growing exponentially.

    6. Great advice here Jonathan. There are roughly 1.25 billion users outside North America which mean’s there is a HUGE market share that remains relatively untapped!

      Also, in many cases, the cost per click (CPC) will be dramatically less when compared to similar US targeted keywords and the positioning of ads in many cases will be higher.

      So don’t put all your eggs in one basket and start exploring the opportunities of going International!

    7. Paul says:

      The opportunities are plenty but sadly most of the companies are not putting any affiliate program in place at all.

    8. Michael says:

      New markets are a great idea and a positive trend….

    9. Ron says:

      If you need to do research by other countries Google has a translator
      http://www.google.com/language_tools?hl=EN

    10. Dan says:

      I think most people are scared by the language barrier, you don’t know if your ad copy or content is actually useful, therefore it’s much harder to tweak and split test it. Nonetheless though there is definitely a lot of untapped potential!

    11. I think going after the international market is a great idea. Most of us were taut to go after the us markets only, because that,s where the money is. I can easily believe that there is good money internationally, just have to give it a try. Thanks for the suggestion.

    12. Experimental says:

      Hi,it is really a nice post with have a great info of related this nice topic.Thanks for sharing us…..

    13. used tires says:

      I do agree that all of us should look at the international markets. I have a friend who is doing quite well with only concentrating his websites and campaigns in Google BR. Although the dollar to Real (Brazilian currency) is around 1 dollar gets you 2 Reals. The market is wide open in alot of competitive niches in Brazil, which is why he is doing so well.

      Till then,

      Jean

    14. DirectAgents says:

      This is all very true. Focusing merely on the US is really limiting. That’s exactly why Direct Agents has already entered the UK/European markets.

    15. Boris says:

      Jocularly… Germans (e.g. mediadonis, seokratie and others) go on the US market because he is bigger. While the US boys come to Europe to find niches.

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