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So I was recently reading on Chad's CDFNetworks Blog (which I highly recommend), and he mentioned something I had never tried before with a PPC Campaign.
In the post, 2 dead simple way to optimize a google adwords campaign, he mentions using the Google Adwords conversion optimizer.
Honestly, I had never used the conversion optimizer and as such was surprised to hear that it actually could provide something of value. Most of the time automated optimization tools don't provide the value you would expect.
I have a small Adwords campaign that's been running for a while. It was optimized somewhat and generated around $30 to $40 bucks profit each day. Obviously, not the center of my focus, but an extra $1000 bucks a month is always nice. 
So I decided to try and turn the adwords conversion optimizer for this campaign. When I activated it, I went right with the recommended CPA goal and let it work it's magic.
I then checked my stats the next day. $50 bucks profit! Above average results already... Impressive for just one day, but I wanted to see how far I could take this campaign. It became my mission to make this $30 dollar per day campaign a $100 per day campaign simply by using this optimizer. I was not sure if I could make it, but I love trying.
I slowly began to lower the CPA goal and guess what!? Two days ago, I hit around $110 bucks profit! Epic, right?!
Yesterday the campaign hit $70 profit, and today it looks to be on track to do the same.
Even if nothing else, this optimizer has increased my profit on a "nothing" campaign with essentially no work.
Worth checking out for sure! Now, to try it on a larger scale campaign!
Chad is always giving out great information.
Wow congrats on the amazing progress using the adwords optimizer. I have played around with that, but I haven’t had that kind of success. I guess it helps a lot to be able to test it with an offer or website that converts well.
It’s funny because this is one of those things that the “gurus” always tell you to turn off “right away”. Congrats on the successful experiment.
when we started using the conversion optimizer we saw an instant 40+% ROI increase across all of our campaigns. def worth using.
I should start using the Google Adwords conversion optimizer after reading this, thanks bro.
I used Conversion optimizer and like clock work made me 5k a day at a 35% ROI love it!
yahoo has a conversion optimizer too maybe i should try it…
haha I used this optimizer for my company’s campaign that we had a $40 limit on per day. The ad would hit its limit every day and the optimizer reports
“If you increase your daily spend by $40 you will get double the traffic!!”
HAHA Obviously?!?
This was like 6 months ago though, maybe things are different.
I have a campaign doing about the same right now. I will check this out to see if I can push it to a 100/day.
Crap…I just realized my campaign doesn’t have tracking code on the action/thank you page of the affiliates site so I cant use it.
Thanks for the shout out bro. Glad it worked for you!
I guess it helps a lot to be able to test it with an offer or website that converts well.
I have played around with that, but I haven’t had that kind of success. I guess it helps a lot to be able to test it with an offer or website that converts well.
I will have to give this a try for sure
I admit, I haven’t given it enough time. But, just at a glimpse I started using optimizer today.
Yesterday, i got 21 conversions a $2.74 per with a conversion rate of 18.75%.
After using the optimizer today…
I got 2 conversions at $5.16 per with a conversion rate of 9.09%.
Um… I’m going to run it another day or so… but at first blush this looks like garbage.
I’m guessing the advice I’ll get here is let it run a little longer?
Hehe Unfortunately Yes. Optimizing is testing so the failed test let’s them know what not to do and it should correct itself.
Talked to a Google rep today… got mixed reviews… but apparently there is a 2-4 week learning curve for this thing to really cook.
Now how to pitch this temporary drop in sales to a client………
Yet another ingredient to the secret sauce of making money!
It’s crazy how Google has made it so much easier to optimize. I guess from their perspective, you’ll have a higher budget if you’re making more money. If your budget is higher, they’ll also make more money.
Profitable advertisers are happy advertisers. Keeps us coming back!