This post is in response to Dezzy who posted on the Ask me a Question Part 2 post.
Content sites vs. Landing pages... that is the question! Which one should you use?
It seems like the answer to this question is a simple, "Yes!"
What you do NOT want to do is create a content site without FIRST knowing that the campaign is profitable. After you know this, all other factors can be tweaked. If you can find a campaign you're making a good amount of money on, why wouldn't you create a content site based on that niche?
So what I do is make a simple landing page to test my campaigns. If it turns out to be a highly profitable campaign or has a high traffic volume potential, I work on creating a site based on content.
The advantage here is that we know that with a landing page we can make money. If the content page does not allow for a profit, you can work on tweaking it to be more "click" driven.
A simple tip that *sometimes* works is putting your "content" below your standard "highly graphical" landing page. This only works if your landing page is a small, mostly graphic based page designed to get your visitor to the affiliate landing page as quick as possible.
For example, most people have seen a ringtone landing page. If you have not seen a highly graphical ringtone landing page, you can view one here.
(I've watermarked this image to prevent people from copying this dude's page. I grabbed a random one from a google search)
With something like this, you could simply add content below what is displayed in the image.
So in short: Test with a landing page, expand with a content site designed to convert!
If you're looking for offers to run, check out my recommended money makers on my about me page.
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Tom Beaton says 27th February @ 6:36
Good idea. No point throwing yourself into a project which will not provide a return.