Comments on: Benefits vs Features – The key to selling http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html How to make money online Thu, 22 Sep 2011 14:21:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Blake Waddill @ Mark http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html/comment-page-1#comment-13061 Blake Waddill @ Mark Tue, 16 Mar 2010 14:00:38 +0000 http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html#comment-13061 That is some amazing outside the box thinking. I'm reading Seth Godin's book from 2004 called the Free Prize Inside. It makes me think of this. If you haven't read it check it out. That is some amazing outside the box thinking. I'm reading Seth Godin's book from 2004 called the Free Prize Inside. It makes me think of this. If you haven't read it check it out.

]]> By: Jeremy http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html/comment-page-1#comment-496 Jeremy Thu, 29 Nov 2007 22:34:04 +0000 http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html#comment-496 Yeah, also the color red is almost no longer considered a warning. People see it and think "yeah I have seen this before" then exit. Most newbies don't think that way yet. Yeah, also the color red is almost no longer considered a warning. People see it and think "yeah I have seen this before" then exit. Most newbies don't think that way yet.

]]> By: Ryan http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html/comment-page-1#comment-495 Ryan Thu, 29 Nov 2007 22:07:09 +0000 http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html#comment-495 True Jeremy, you could say "Bring in thousands more many more times" for an ad, and yes, that is relevant to this style of advertising, but that saying and other variations of it have been overused and abused so much by online marketers that most consumers automatically associate lines like those with a scam . It reminds me of those annoying pop ups that have outrageous offers like "Make $1000 a day right now!" etc. The key is to make it believable by somehow backing it up with evidence within a short amount of advertising space. True Jeremy, you could say "Bring in thousands more many more times" for an ad, and yes, that is relevant to this style of advertising, but that saying and other variations of it have been overused and abused so much by online marketers that most consumers automatically associate lines like those with a scam .

It reminds me of those annoying pop ups that have outrageous offers like "Make $1000 a day right now!" etc. The key is to make it believable by somehow backing it up with evidence within a short amount of advertising space.

]]> By: Jeremy http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html/comment-page-1#comment-494 Jeremy Thu, 29 Nov 2007 11:46:49 +0000 http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html#comment-494 For a money info product you could say for example "The Information In This Book Will Actually Pay For its self + Bring in thousands more many more times." That's the first thing that comes to mind, I have actually seen this kind of marketing on several ebooks/products. For a money info product you could say for example "The Information In This Book Will Actually Pay For its self + Bring in thousands more many more times."

That's the first thing that comes to mind, I have actually seen this kind of marketing on several ebooks/products.

]]> By: Moniker http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html/comment-page-1#comment-493 Moniker Thu, 29 Nov 2007 10:00:47 +0000 http://www.jonathanvolk.com/internet-marketing/benefits-vs-features-the-key-to-selling.html#comment-493 The technique is Feature -->Advantage --> Benefit. Feature: Double Pained Windows trap more heat Advantage: Energy Efficiency and Money Savings. Benefit: Windows pay for themselves in one year The technique is Feature –>Advantage –> Benefit.

Feature: Double Pained Windows trap more heat

Advantage: Energy Efficiency and Money Savings.

Benefit: Windows pay for themselves in one year

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