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9thJanuary

Affiliate Zip Offers - How To

I saw a great post at Wickedfire way back when about promoting Zip offers. I get a lot of questions about how to promote zip offers as some people feel that it's the easiest affiliates to promote... All you need is someone's zip code.

I have only promoted a couple zip submits before, but each one has had a high success rate. I've had one that converted at a consistent 80% conversion rate. How did I do it? I give some tips in the affiliate unleashed guides on that. But here is a helpful hint on how to get some zip submit traffic below:

I've been meaning to put this together for a while, but I've been staying fairly busy. Well, with all the posts and questions I've seen lately in the STS, Aff. Marketing, and Newbie thread about zip/email submits, it's pretty obvious to me that it's high time that I put this out. Take note: this is not a definitive guide to EVERYTHING zip/email, but it is a method that I've used to generate a lot of zip/email leads. I'm not going to hide anything from you either - I'll give you the exact campaign that I ran that converted at over 300%.

Step 1: Pick a popular news topic (something big that will get a lot of searches is good)

Step 2: Scrape keywords from several of the top news stories online. When I've done this, I've actually grabbed quite a few news article titles as keywords.

Step 3: Setup a quick one page (multi page if you want to put up privacy/copyright/about pages) site. The key here is QUICK. Don't go complex. THis is easy. This website is truly a case of KISS (Keep it Simple Stupid). You should put this together in no more than 30 minutes. Use the keywords you scraped from the news article and run a poll based around the news topic. Try to make it a very easy yes/no question so that you don't confuse your audience and drive them away. Have the poll setup around 2 buttons (Yes or No, Now or Never, etc). Have both the buttons take the user to your zip/email submit.

Step 4: Setup an ad campaign in one of the search engines for this topic. Use your scraped keywords and set your bids as low as you can go. (I did $0.05 in Adcenter and Adwords and $0.10 in Yahoo). Point the ad to your poll landing page.

Step 5: Grab the most relavent zip/email you can to the demographic that you think will be most likely to be searching for this news article.

Step 6: Profit.

Ok, this may seem oversimplified, but it can really be that easy. To give you an example I'll be posting the exact campaign I used to do this. (see below)

[Source]

Pretty neat huh?

Some good networks with ZIP offers:

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15 Comments

corey bornmann says 9th January @ 21:14

hey Jon, I also saw a great post on DP I think it was about a michael vick page. I googled it and apparently a ton of scrapers got a hold of it for their blog.

Appx how many sites do you have active currently?

-Corey

rachid says 9th January @ 23:15

Nice, but is it too late to this now? I mean, is the ad market saturated with stuff like this?

Jonathan Volk says 9th January @ 23:25

The way this is set up is such that there is always going to be more news. ;)

Pryda says 10th January @ 0:25

What are the best affiliate networks for these kind of zip offers?

rachid says 10th January @ 0:31

But i’m assuming we’ll need a high quality landing page for your poll. Otherwise, google will slap your QS?

Christoph says 10th January @ 12:12

Are you using the content network to promote the ads or search network?

Jonathan Volk says 10th January @ 16:20

@Pryda: I added some links in the original post. :)

@Rachid: It depends. Relevant content doesn’t always means high quality. ;)

@Christoph: I’d recommend trying the content network at a much lower bid price but I have not tried it.

rachid says 10th January @ 16:45

Really? So I can lay down a crappy landing page as long as its relevant?

Jonathan Volk says 10th January @ 16:48

Use more graphically based user interaction above the fold. Below the fold, put content. :)

Chris says 10th January @ 17:21

Where can you go to sign up for an account to do zip offers? And where you can you find more info about how they work?

Jonathan Volk says 10th January @ 17:24

@Chris: I edited my post above to list some of the better networks. :)

It’s at the very end.

rachid says 10th January @ 22:18

Ok, one mo question :D. For voting poll domains, should we get a domain for each campaign poll site or just get one vaguely general domain and just use that one for different campaigns?

Christoph says 11th January @ 15:49

I just tried this and bought a domain name generic, but related enough to setup campaigns. I set up a 4 page website and used keywords/phrases as suggested above. I was not able to get a good enough QS at Adwords and minimum bids were $0.20. That is a little too high.

What would you suggest to receive better QS and therefore lower bid prices? I had enough related text on all pages and all keywords embedded as well.

Jonathan Volk says 12th January @ 10:47

Christoph: Try Yahoo as well.

Check competition in google, make sure there is not a lot. The whole idea is picking a subject that does not have any (or little) competition to bid on. Lastly, if your quality score isn’t “great” then you need to refine it more.

Hope that makes sense.

Christoph says 12th January @ 23:38

Thanks for the advice. Competition is 5 ads or less so far. I think I will rebuild the domain with more content and then implement the landing page again. Yahoo just takes so freakin’ long to approave ads, but I’ll might give it a shot. Got the ads now on MSN and that seems to work Ok so far.

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