Many of you asked in the Ask a Question post if I use a landing page for every campaign or if I use direct linking. AND if I use direct linking, when and where do I use it.
This is possibly the most asked question I get.
For those who do not know, Direct linking is when you advertise in a pay per click search engine such as Google, Yahoo, or Adcenter and in the "destination url" you put an affiliate link.
For example: Say you're advertising Shoes.com. You make an ad on google for the keyword "buy shoes" and your display URL would be: shoes.com and your destination URL would be: shoes.com/?affiliate=jonathan.
Let me answer this flat out. Yes, I use landing pages. I direct link, at most, 1% of the time.
I actually wrote a post about this a while back which I think answers the question pretty well.
You can check it out: Easiest $200 bucks I've ever made Direct linking
I use landing pages for a couple reasons.
1. It converts way better MOST of the time.
2. While direct linking, if anyone else tries to direct link the campaign, you're screwed. Google Only allows 1 Ad to Display per domain. Now you're having to fight for your traffic.
3. It gives you more control over conversions and tracking.
4. Etc, etc.
The list goes on.
Eventually I'll post a bit more about affiliate landing pages and hope I can shed some light on that.
~Jonathan Volk
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Teach Me $$ says 18th February @ 15:44
Hi Jon,
You are right, most of the time Landing pages are the best approach, hey we can make a better pre sale page than the merchant.
Vijay