Adwords – Domains

Google seems to remember domains very very well.

I had recently purchased a domain name that was created in 2004. I thought it would be good for my campaign to have a bit of age. What I didnt think about is that google may already have a quality index for this domain.

For about 2 months, I tried everything I could to increase the quality score on this domain, but no matter what keywords I put in, no matter how much I tweaked my landing page, I would always get a POOR Quality score. Doh!!!

So I decided to try a little experiment. I registered a different TLD of the domain name and behold, “Great” quality score. Same keywords, same landing page, same information.

That being said, if you’re having trouble in google, just register a new domain name.

Some more google tips coming soon (Since I’ve been posting so many yahoo tips, I think it’s time to even things out)