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22ndOctober

Adwords - Domains

Google seems to remember domains very very well.

I had recently purchased a domain name that was created in 2004. I thought it would be good for my campaign to have a bit of age. What I didnt think about is that google may already have a quality index for this domain.

For about 2 months, I tried everything I could to increase the quality score on this domain, but no matter what keywords I put in, no matter how much I tweaked my landing page, I would always get a POOR Quality score. Doh!!!

So I decided to try a little experiment. I registered a different TLD of the domain name and behold, "Great" quality score. Same keywords, same landing page, same information.

That being said, if you're having trouble in google, just register a new domain name.

Some more google tips coming soon (Since I've been posting so many yahoo tips, I think it's time to even things out)

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8 Comments

Aurelius Tjin says 22nd October @ 22:10

That’s interesting! I never knew about that until now.

Thanks for the tips man.

admin says 22nd October @ 22:11

Glad I could help. :) Test it out and let me know if it works for you too.

chris says 23rd October @ 6:04

yup..i never thought of that either, yet its something so simple. My first step right now is thinking of a domain name. Do i actually register a domain name and focus that domain name as a product? or as a company? Im guessing registering it as a product for example “gamingheaven.com” if i have offers to do with gaming, would sound right since search engines read domain names better that way.

ClarkeW says 23rd October @ 8:42

Nice tip,
I’ve actually come across the same thing. I’ve had all kinds of trouble with trying to improve a poor quality score. So I then moved the modifications of my landing page to a new domain and then got a quality score of “Great” right away. It just requires some testing when you run into these situations.

Quinton Figueroa says 23rd October @ 21:36

Great tip man. Good news that a new domain name can actually work to your advantage here :).

Benjamin says 24th October @ 21:29

Also, I have heard that sometimes domains from reseller accounts can have better ranking with Google. Not confirmed though, as I do not own a reseller account, but multiple sources have claimed this to be true in helping their domain get a lower min. bid.

I am slowly learning how to deal with the dreaded Google Slap, using some programs to create dynamic landing pages that will make the page relevant for WHATEVER keyword one chooses :) Simply love it

chris says 28th October @ 15:04

when you have a domain name, what do you got to do in order to get approved by yahoo? Does it have to have a landing page in order to be approved by them? Thanx

admin says 28th October @ 17:23

Chris,

You must have a domain to advertise in yahoo. :)

Thanks,
Jonathan

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