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If you're just hearing about what a Flog is, chances are, you've just got onto the internet or have adblocker plus on.
A flog is the coined term used to represent a "fake blog" - Flog. These flogs were all the rampage during the height of Acai and made many people millions of dollars. Basically you say you're a woman and give a long story of how you lost weight using acai or
The reason that these flogs become popular (literally over night) is because they converted and converted well. This goes to show that real life success stories sell.
Over at the blog, 5 Star Affiliate Programs, Linda posted about an upcoming smackdown with these Acai flogs and the industry as a whole.
This smack down includes the Center for Science in the Public Interest, along with Connecticut Attorney General Richard Blumenthal. They blasted Acai websites in general and Acai flogs in particular saying they’ll likely sue the people behind them for consumer fraud and try to recover damages and restitution for those who felt misled. Wow!
While this may suck for certain affiliates, there is always something that can be learned and taken from these Flog systems. See, while these flogs are virtually unaccepted is most major pay per click networks now (Google, yahoo, Msn), you can at least learn that testimonials truly sell and sell well. So integrating that into your marketing campaigns really should have an impact on your sales.
I guess it goes to show why all those infomercials have person after person saying, "You're going to be saying sham- WOW!" and "I never need to buy paper towels again!!" etc.
So while this may be the demise of one method of marketing, your job as an affiliate is to learn the ups and down of those styles and adapt the good for your use...
Hi, this does this crackdown also include review type sites or only the flogs?
Just did a followup post on this … interesting topic
Interesting post
That’s right last year 66 minutes investigate this fake ad product”acai”.
What was wrong with the term “splogs”?
I hope those weight loss scams start dying out! I see them everywhere now!
-Mike
It sucks, but it was inevitable. I’m not really worried about this kind of thing because the industry is always growing and adapting. You just have to keep going forward.
Flog is posting about flog. Oh the irony…
Random – you took the words right out of my mouth!
There goes the government trying to be big brother again – Trying to save stupid people from themselves. This is how I see it, if these people are stupid enough to believe you can drink some liquid (without working out, without watching what you eat) and lose weight, then these same people are likely to believe the next scam. They say experience is the best teacher, these folks need to lose their money to learn this life lesson.
Do you think that they’ll start cracking down on other products that have fake testimonials or this is different because of the health aspect?
This is nothing but another stupid thing the government has decided to do. I mean, if people are too stupid to believe that drinking some berry juice will help them lose weight, that’s THEIR problem.
I think these flogs will be a thing of the past in a few years.
They feel like scams.
A rep from MS AdCenter told me they’ll soon refuse any ads that link to “30 Day Free Trial” type weight loss products.
They’ve developed a bad rep. (The products, not MS.)