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Yes, Your Traffic Is Slowing Down

Wednesday, Nov 25th, 2009 by Jonathan Volk

stressedDon't worry, it's not you. Tomorrow is a holiday in the United States - Thanksgiving. It happens around every holiday that a few days before (often a week before a major holiday) that internet traffic as a whole slows down just a bit.

This often leads affiliates and people in the internet marketing wold to believe that there is something wrong, advertisers are scrubbing, or similar.

If this is happening to you, just accept it. If you're unprofitable, Pause the campaign until the following Monday. (At least this is what I would do)

All that to say, whenever you are having issues with a campaign always remember to think about seasonal holidays, days of the week, etc.

It is amazing to me how you can chart out conversions over a long period of time and certain days always seem to convert best. I had an offer that I ran for almost 2 years and nearly every Monday and Tuesday I would have great conversions and then it would begin to taper down with Saturday being the worst day. It's funny how that works.

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