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Learn the techniques I used to make over $4,000,000 in affiliate commissions! Check out my Free Affiliate Marketing Guide and learn the "how to" for Facebook Ads, PPC Affiliate Marketing, PPV / CPV Affiliate Marketing, And Media Buying!
Be sure to check out my other (More recent) posts on facebook advertising:
This is a great guide written up by mberman84 from wickedfire who also runs Internet Business Daily which also has some really great tips on it.
Facebook Advertising Tips:
I've been pretty deep in Facebook ads for the past few months and think I've learned a lot from reading this forum and talking to people. I see a lot of new affiliates in this forum lately and figure i'll help them out by putting what i've learned into one post. I know a lot of this stuff is obvious to most in this forum, but it should help some. Here it is:
Getting Ads Approved:
1. Facebook ads get approved by employees, not interns. These employees are regular people and make mistakes, so getting an ad dissaproved now doesn't mean it won't be approved an hour from now.
2. The facebook approval team works on Pacific standard time (PST). This means that you are going to get your ad approved during the hours of 8am to about 8pm. It generally takes between 1-6 hours to get an ad approved. Sometimes you will see weird hours like 4am...but not usually.
3. Read the ad guidelines (www.facebook.com/ad_guidelines.php). If you follow all of these guidelines and still cannot get an ad approved, you're probably doing something wrong. If you really think you're not doing anything wrong, contact a facebook rep. PM me if you need one. One of the easiest things to miss in the guidelines is to put the name of the product you are promoting in the ad copy, this always tends to get my ads approved.
4. If you are promoting an international product/service that redirects non-international traffic to another campaign, you are going to get your ad dissaproved (remember, facebook employees are in California). To remedy this, I usually direct link them to the offer (rather than use my affiliate link). Once the ad get approved you can switch to your affiliate link. Remember to keep a close eye on your ad approval because if it gets approved while linking directly to the offer site, you won't get credit for sales/leads.
Impressions/Clicks/CTR/CPC:
1. The first few hours of a new ad will pretty much determine the performance of your ad going forward. If Facebook sees a .01 CTR in the first 2 hours, they will simply stop giving you impressions. To help with this, remember to set your new ad live at the optimal time based on your demographic. Try to determine when the most users are online in the area you are targetting, common sense usually works with this.
2. Your CTR is one of the most important factors when determining what Facebook will set your CPC to. CTR is almost directly proportional to your CPC. Things that influence your CTR the most are your image and your ad title. Facebook states that the ad title makes more of a difference than the image but I believe the image is most important.
3. Targeting is also very important. Facebook has stated that the smaller target audience you are going for, the higher CPC's you will be paying. The logic behind this is that you have less volume to go after therefore they need to charge you more. Since targeting a smaller audience will also (most likely) raise your CTR, it is a balancing act between targeting for a higher CTR and keeping the volume large enough.
4. Structuring your ad groups is also very important. This is somewhat of a follow up to #3. You want to be able to determine who is clicking on your ads and who is converting. The only way to do this is to split up your ads into groups based on who you want to target (age ranges, male/female etc.). This means smaller volume but the ability to target better. Again, this is a balancing act.
5. Once you find 2+ ads that works well, keep pushing impressions to one until you see a drop in CTR and then switch to another one. Keep going back and forth like this and you will see a steady CTR.
Misc Facebook Tips:
1. One thing I always like to do is use a redirect whenever possible. Instead of direct linking to your offer page or landing page, I use a redirect script. I do this because if i ever want to change where the ad goes to, I dont have to redo the ad and resubmit.
2. Your account will start with a daily limit of about $200 (some have said they started with $50). This can be raised after a little history and an email to your account rep. Building history to your facebook account is almost as important as building history to your adwords account.
3. DO NOT use the visa business app free $100 unless you plan on promoting a local business. This is the quickest way to get your account banned. They not only ban your advertising account, but they ban your entire Facebook account.
This was most of what I could think of for now. I will update this thread if i think of anything else. I hope this helps people!
Be sure to check out my other (More recent) posts on facebook advertising:
Great Tips right there.
Would have saved me a few bucks if had this before I started my campaigns.
Great Info, nice blog.
Not bad, but there is no way the interns are actually humans.
If only you made this post earlier lol lost an account yesterday after the visa $100 coupon
Why do you loose your account? I just joined the visa network a few days ago and I want to make sure I dont loose my account
“Once the ad get approved you can switch to your affiliate link.”
Umm as far as I know you can’t edit an ad once it goes live…
You link to a domain / file and then switch the redirecting file.
I’ve never used facebook ad network,
I normally track by keywords.
How is tracking done? strictly demographics?
How are you calcaluting your roi, click cost/sales?
hey thanks for the link. good job on the 300k man
[...] Well, it’s not really a guest post but a list of beginner’s tips I wrote in a post on WickedFire that Jon enjoyed and decided to post on his blog. Here’s the link to the beginner’s Facebook tips. [...]
Thanks man.
Big help as I have some “credits” to spend on Facebook and wasn’t familiar on advertising on there.
[...] great results if done properly. There is a great post over at Jonathan Volk, entitled, “The Beginners Guide To Advertising On Facebook,” and it offers a fantastic overview of the process and tips on how to get the most out of [...]
[...] I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads [...]
The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
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[...] Jonathon Volk – The Beginners Guide to Advertising on Facebook [...]
[...] I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads [...]
[...] Facebook Ads Guide [...]
[...] Beginners Guide To Facebook Advertising [...]
[...] The Beginner’s Guide to Advertising on Facebook Facebook Advertising Tips & Resources [...]
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[...] The Beginner’s Guide to Advertising on Facebook (Jonathan Volk): If you’re looking to advertise on Facebook, be it for your product for via affiliate marketing (in Jonathan’s case), take tips from this guy. He makes 6 digits a MONTH. [...]
[...] The Beginners Guide To Advertising On Facebook – Beginners guide to facebook ads. [...]
Hey if your interested in learning facebook or if you just want to chat about it you can hit me up Facebook is my specialty and Myspace and theres one thing i admire about John just so he knows and everyone knows he is one of the most upstanding guys i have ever me or talked to and he is very helpful which is what makes him so successful. John when i met you in person you were kind exchanged info and you were way knowledgeable Jon know what hes talking about LEARNED ALOT THANKS JOHN for the pizza and the opputunity to meet you! feel free to interview me on your blog too jk jk
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[...] The Beginner’s Guide to Advertising on Facebook (Jonathan Volk): If you’re looking to advertise on Facebook, be it for your product for via affiliate marketing (in Jonathan’s case), take tips from this guy. He makes 6 digits a MONTH. [...]
People should first read your other post about facebook before reading this one
http://www.jonathanvolk.com/facebook-ads/how-to-start-your-facebook-advertising-campaign.html
I keep receiving these wall posts on Facebook and they’re all like “Check this out!” and the link is one of those advertisements of rip offs.
I got those, too, from one of my friends. One of them started out “Guys!” I hope the reason for my concern with this is obvious, being that I’m female…
I tried facebook advertising a year back, but I haven’t looked at it since. Thanks for the tips. I’m going to read through your other Facebook posts too. When I first did it (of course, I was learning) I lost $50 within a couple hours. LOL
Thanks – Heidi